Customer Support

More supporters

Superior sales
Real revenue

The AI Sports CDP that helps sports organizations sell more tickets, merchandise, and sponsorships of higher value.
Because every fan deserves to be known; and every data point deserves to pay off.

Talk to our Experts in your region to find out how!
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Powered by AI. Proven by results.

From elite football and basketball clubs to national federations and emerging leagues; organizations choose Data Talks to build deeper connections and stronger revenues.
FANS CONNECTED
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SPORTS ORGANISATIONS
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LIVE INTEGRATIONS
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Our Winning Formula

Out-of-the box Platform Capabilities

Strategize to win effortlessly

Elevate your off-the-field season performance with our comprehensive solution! Setting, planning, and conquering milestones, while tracking campaign performance becomes a breeze. Our interactive tables will help you uncover game-changing insights within your fan data, empowering you to strategize in real time. Impress anyone from management to sponsors with our pre-configured analytics panels that give you immediate KPI insights. Your winning strategy starts here!
Popular Features
Match calendar
Set milestones, plan your entire season and campaigns, track campaign performance and improve transparency.
Data exploration
Delve into your raw data with ease, using interactive tables for navigation and analysis to enhance your understanding of fan behaviors.
Out-of-the-box dashboards
Get immediate insights into important KPIs with pre-configured, ready-to-use analytics panels that require no additional setup.
Self-service dashboards
Analyze and interpret your club’s data, independently, so you can base your strategies on real-time data.
Public/shared dashboards
The ideal management solution- and board-level discussions or proving value to your sponsors.
Learn more about our product →

Said about us

Discover how leading clubs and federations use Data Talks to grow attendance, boost conversion, and secure sponsor-ready insights.

70% More Fans. 25% Higher Attendance. Since 2021, we’ve worked with Data Talks to make fan engagement truly data-driven. What began as a pilot with one club quickly expanded league-wide. The outcome: a 70% increase in contactable fans, nearly 25% higher attendance, stronger ticketing revenue, and most importantly a cultural shift where clubs now understand the value of segmentation and data-driven strategies.
Gabriel Monidelle
Gabriel MonidelleCEO, HockeyAllsvenskan
At Crvena Zvezda, our goal is to take supporter experiences to the next level. With Data Talks, we’re moving from intuition to data-driven decision-making, creating innovative strategies tailored to the needs and desires of our fans. This partnership allows us to build unforgettable moments and deepen the bond with our passionate community.
Goran Živković
Goran ŽivkovićDigital Director, FK Crvena Zvezda
At VfL Bochum, we no longer waste time juggling spreadsheets or disconnected systems. With Data Talks, every fan journey is visible in one place, whether it’s a lifelong season ticket holder or a first-time jersey buyer. This single view empowers smarter targeting and stronger impact across campaigns.
Thomas Güthing
Thomas GüthingCRM & Digital Campaign Manager, VFL Bochum 1848
Before Data Talks, our data was scattered across ticketing, socials, and spreadsheets. Nothing connected. Today, we have unified fan profiles, smarter campaigns, and measurable results. Most importantly, the way we engage with supporters has fundamentally changed; we now put data at the center of every decision.
Marco Gianesello
Marco GianeselloMarketing Director, Pallavolo Padova
At Lewes FC, we wanted to drive attendance without relying on discounts or gimmicks. With Data Talks, smarter segmentation and targeted communication gave us exactly that. The result: more fans in the stands and stronger community ties, achieved the right way.
Shreyans Nilvarna
Shreyans NilvarnaFan Engagement Manager, Lewes FC
At 1. FC Magdeburg, Data Talks has helped us move beyond passion alone by making every fan interaction count. Smarter ticketing strategies, stronger merchandise sales, and more attractive sponsorships are now possible because engagement is powered by real data, not guesswork.
Martin Geisthardt
Martin GeisthardtCEO, 1. FC Magdeburg
At PAOK FC, we stopped relying on assumptions and started truly understanding our supporters. With Data Talks, we’ve unlocked smarter campaigns, stronger fan relationships, and more commercial impact. It’s not just about collecting data; it’s about turning it into results.
PAOK FC official logo
Lazaros BachtsevanosMarketing & Sales Director, PAOK FC
For the Finnish Football League, the challenge was connecting clubs, the league, and supporters. With Data Talks, we enabled direct communication, smarter campaigns, and gave every club the tools to build long-term fan relationships. Even smaller clubs are now able to win with data-driven engagement.
Nicolas Prieto
Nicolas PrietoCommercial Director, Finnish Football League
As a new NRL club, the Dolphins struggled with ticketing, membership, and sponsorship data living in silos. Campaigns were slow, reporting unreliable, and segmentation a manual burden. With Data Talks, we now have a single source of truth, faster campaigns, and accurate insights that keep both fans and partners happy.
Liam Edwards
Liam EdwardsHead of Marketing, Dolphins NRL
At Doncaster Knights, campaigns once ran without tracking or reliable attribution. We couldn’t prove what worked, and our database sat unused. Data Talks changed that. Now, every week we see clear results, stronger fan connections, and the ability to link engagement directly to revenue.
Tom Foy
Tom FoyGeneral Manager, Doncaster Knights
Ticketing, merchandising, hospitality, and sponsorship once ran in separate systems at SC Paderborn. That made it difficult to deliver a unified fan experience. With Data Talks, we’ve connected everything in one place, enabling personalized communication and creating a true culture of data across the club.
Alexander Walla
Alexander WallaCEO, SC Paderborn 07
Our fans asked us to “talk to us better.” At MK Dons, that meant fixing disconnected data, weak segmentation, and limited automation. With Data Talks, we now have unified insights, targeted campaigns, and a roadmap to grow attendance and revenue in a sustainable way.
Neil Hart
Neil HartChief Executive, MK Dons
With one of Sweden’s biggest fanbases, AIK had a massive but messy database that made precise targeting impossible. Data Talks gave us sharper segmentation and smarter campaigns, resulting in record-breaking attendances and deeper supporter engagement.
Jakob Odmark
Jakob OdmarkTicketing & CRM Manager, AIK Fotboll
Irish football needed a new chapter. Years of decline had weakened the bond between clubs and fans. With Data Talks, the League of Ireland now has unified data across clubs, smarter engagement strategies, and a modern fan experience that’s rebuilding passion from the ground up.
Mark Scanlon
Mark ScanlonDirector, League of Ireland
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Looking for some extra resources?

Explore practical resources designed to help every sports executive turn fan data into real commercial growth.

Listen to our podcast!

Each episode is designed to give you fresh, practical insights on how sports organizations can attract more supporters, boost sales, and turn every fan interaction into measurable, long-term revenue growth.

Listen to the latest episodes here!

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We wrote a book!

Discover how sports organizations can future-proof their most important revenue streams and build lasting fan loyalty in a world where engagement and expectations change faster than ever before.

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Visit our blog!

Learn how leading clubs and federations turn fan data into smarter decisions that increase revenue, strengthen loyalty, and keep supporters engaged in a constantly evolving sports landscape.

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Ready to turn your fan data into measurable revenue?

Transform your fan data into measurable revenue with the AI Sports CDP built for the future of sport.

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