More supporters Superior sales
Real revenue

We make it easy for sports organizations
to sell more tickets, sponsorship
packages, and merchandise

or

Customer Data Platform
Smile
Fill your stadium -
More matchday revenue

Engage first-time buyers and welcome more fans at each game. Make it easy for you to upgrade supporters to higher-priced seating categories.

Learn How

Dollar
Boost merchandise sales -
Increase average revenue

See outstanding results by offering the right product, to the right supporter, at the right time, and at the right channel.

Learn How

Heart
Know your audience -
Boost sponsorship value

Segment your fanbase easier and in a more efficient way so you can offer your sponsors the targeted audiences they need. 

Learn How

A female football player surrounded by merchandise and tickets to showcase strategies for offsetting energy bills

Send ticket offers in a way your supporters will appreciate


We help you sell more tickets to your games while growing your supporter base continuously, making sure that your supporters always receive the ticket offerings they
appreciate.

Trusted by many

Trusted By Many

Join the world’s leading sports organizations that are using the Data Talks Sports CDP to sell more tickets,
sponsorship packages, and merchandise

Sportfive
PAOK FC
Austrian Ice Hockey Association
Swedish Golf Federation
Collingwood Football Club
AIK
IFK Göteborg
Djurgårdens IF Fotboll
Swedish Basketball Federation
Södertälje SK
Lithuanian Football Federation
BIK Karlskoga
Swedish Handball Federation
Västerås IK
Dolphins NRL
Hockey Allsvenskan
Austrian Football Association
2023 World Men’s Handball Championship

Easily connect Data Talks Sports CDP with all your working systems.

Get a 360° view of your supporters

Want your organization to deliver targeted, highly personalized experiences – across all channels?
Achieve that level of omnichannel personalization with our Sports Customer Data Platform: Data Talks CDP.

Driven by data

Data drives everything we do: from in-stadium purchases, ticket purchases, and stadium entrance data to merchandise sales, web and mobile app behavior. These are just a few examples of data our Sports CDP lets you collect and transform into actionable insights.
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Success Stories

Your best strategy is a happy supporter. Read how we help our clients to create a world-class supporter experience with our Sports Customer Data Platform. More detailed information on the success stories is accessible here.

Said about us

We don’t like bragging, so we let our customers do it for us.

Said about us

We don’t like bragging, so we let our customers do it for us.
Florian Ludewig
Florian Ludewig, Senior Director Data Warehouse at SPORTFIVE
“A partnership with Data Talks has let us take our data strategy in the cooperation with rights holders to the next level.”

“At SPORTFIVE, our goal is to bring together brands, rights holders, media platforms, and fans to create next-level partnerships. And to achieve this, we need to work data-driven by eliminating data silos. Our partnership with Data Talks has allowed us to take our data strategy in cooperation with rights holders to the next level. We and our partners are now able to gain deep insights into merchandising, ticketing, and fan behaviour and ultimately create a 360-degree fan view which will allow us to create meaningful and personalized fan experiences in all areas and thus increase revenues.” 

Stefan Lövgren, Managing Director at Svenska Handbollslandslaget AB
“We partnered up with Data Talks as they have a deep understanding of sports data, and ultimately how to deliver smarter, more personalized campaigns.”

“Understanding our supporters, how and when they most want to be communicated with, will allow us to further our reach and increase revenue and supporter engagement. In 2023, Sweden will host the Handball World Championship that is held in multiple locations; hence the complexity of the analytics capabilities that we need to offer a good supporter experience will increase. Therefore, we saw the need of partnering up with Data Talks as they have a deep understanding of sports data, how we can convert it into revenue, and ultimately how to deliver smarter, more personalized campaigns. We’re also excited to welcome Data Talks as a partner to the Swedish National team.”

Krister Bergström, CEO at Handbolls-VM 2023 AB
“Data Talks has vast knowledge in sports and understanding of how to convert data into revenues”

“The 28th IHF Men’s World Championship will be a global-scale event with a magnificent amount of attendees as well as supporters in front of TVs and broadcasts. It’s an exciting opportunity to combine a vast amount of online and offline, transactional and behavioral data, in order to use the smart insights to deliver exceptional supporter experiences and increase revenue streams. We saw the need of partnering up with Data Talks because of their vast knowledge in sports and understanding of how to convert data into revenues, and how to deliver smarter, more personalized campaigns and experiences. We’re excited to also welcome Data Talks as one of the sponsors of the 28th IHF Men’s World Championship.”

Anders Blomberg,
CEO at Björklöven
“We chose to partner with Data Talks because of their expertise in the sports industry”

“Our ambition at Björklöven is to deliver fan experiences that are relevant and engaging. That’s why we chose to partner with Data Talks, because of their deep understanding of the sports industry combined with their data expertise – which will let us both boost current revenue streams and create new ones.”

Marie Angle, Head of communication and CSR at BIK Karlskoga
“Thanks to Data Talks, we can now adopt a proactive and future-proof strategy for the club.”

Thanks to Data Talks and their expertise in sports, we can now adapt, be proactive, and create a future-proof strategy for the club. Having access to all our supporters has finally allowed us to gain the insights we need about our supporters. And these insights have been the key to optimizing our current revenue streams and finding new ones.

Evaggelos Chrisohoos, Deputy Chief Executive Officer at PAOK FC
“Through our new strategic partnership with Data Talks, we envision a state of the art engagement with all our fans, everyday-everywhere.”

“Loyalty isn’t grey. It’s black and white. You’re either loyal completely, or not loyal at all.”  This is what we believe and through our new strategic partnership with Data Talks, we envision a state of the art engagement with all our fans, everyday-everywhere.

Edgaras Stankevičius, General Secretary of Lithuanian Football Federation.”
“We partnered up with Data Talks because of their expertise in sports.”

Our ambition at Lithuanian Football Federation is to enhance the customer experience in our e-commerce system for all our supporters. We are preparing a stronger e-commerce system for all football communities in 2022. In fulfilling this ambition, we partnered up with Data Talks because of their expertise in sports and understanding how to convert data into revenues, how to deliver smarter, more personalized campaigns.

Fredrik Söderberg, Vice Club Director, AIK Fotboll
“Data Talks plays an important role in our work to reach more ambitious targets.”

With their experience and expertise, Data Talks play an important role in our work to reach more ambitious targets and increase efficiency in our marketing. Data Talks has proven that we are the only ones who place restrictions on how we can use customer data to refine our core business.

Gustaf Rönneklev
Gustaf Rönneklev, Marketing and Merchandising Manager at IFK Göteborg
“Data Talks has expertise in sports and how to convert data into revenues.”

Our ambition in IFK Göteborg is to enhance the customer experience in our e-commerce system for all our supporters. In fulfilling this ambition, we partnered up with Data Talks because of their expertise in sports and how to convert data into revenues and deliver smarter, more personalized campaigns.

Make Data Talks

your CDP partner 

Leverage Data Talks Customer Data Platform
to deliver a world-class, end-to-end customer experience.
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