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Anders Madeley
October 23, 2020

Protecting our clients’ data – policy & procedures

In alignment with Data Talks commitment to the privacy and protection of customer data, we have developed a comprehensive Information…

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Maria Stenvinkel
September 15, 2020

Checklist: how to identify the real CDP solutions (from the wannabes)

It has become a buzzword. Customer Data Platform (CDP), I mean.  The term is increasingly used by marketers, both data-driven…

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Dionysios Zelios
September 7, 2020

How to use Social Sentiment to boost your Marketing and Product development [use case]

Table of Contents 1. What is Social Listening 2. What is Social Sentiment 3. How to measure social sentiment 4.…

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Dionysios Zelios
September 2, 2020

9 CDP Misconceptions Clarified

Table of Contents1. A Customer Data Platform is the same as a CRM2. Customer Data Platforms are the same as…

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Dionysios Zelios
August 6, 2020

How to choose the best Customer Data Platform – the ultimate guide

Table of ContentsWhat is a Customer Data Platform?Why use a Customer Data Platform?When is the right time to invest in…

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Dionysios Zelios
August 6, 2020

Build vs. Buy: How to Know When You Should Buy a CDP Over Building an In-House Solution

To build or not to build. This is probably the big question that comes to mind when IT and Marketing…

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