Athletes Unlimited, the groundbreaking network of professional women’s sports leagues, has teamed up with sports CDP leader Data Talks to enhance its direct-to-fan strategy, boost revenue across channels, and create even more meaningful fan experiences.
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Renowned for its player-centric model and innovative scoring system, Athletes Unlimited is redefining what professional sports can be. With competitions across basketball, volleyball, and the new Athletes Unlimited Softball League (AUSL) which launched this summer, the organization has built a passionate, diverse fanbase, both in-person and online.
By partnering with Data Talks, Athletes Unlimited will unify its supporter data across platforms and unlock new opportunities for growth through:
- Smarter segmentation and automated fan engagement
- Increased merchandise and ticketing sales
- Higher average spend per fan
- Greater sponsorship ROI backed by fan data
“This partnership is all about scale and sustainability,” said Tamara Curl-Green, Sr. Director, Digital Fan Engagement at Athletes Unlimited. “We’re committed to delivering a first-class experience to our fans while creating stronger value for our athletes and partners and Data Talks is a key part of making that happen.”
“Athletes Unlimited is one of the most innovative forces in sports today,” said Stefan Lavén, Founder of Data Talks. “We’re thrilled to support their mission with data-driven tools that empower deeper engagement and smarter revenue growth.”
Together, Athletes Unlimited and Data Talks are paving the way for a more connected, data-powered future in women’s sports where every fan interaction counts and every dollar goes further.
