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In the words of Aristotle, the human being is “the most imitative creature in the world, and learns at first…
Read StorySports marketing strategy essentials Do you remember the last time you revisited your sports marketing strategy? Have you been following…
Read StoryDo you know what the biggest mistake sports organizations make is? From small clubs to big ones such as FC…
Read StoryGen Z fans - who are they, and why should sports organizations care about them? The short answer is that…
Read StoryAs a company, we have the vision for "a world where it's simple to create an impact and make a…
Read StoryThe two most commonly used marketing technologies today are a Customer Data Platform (CDP) and a Customer Relationship Management (CRM)…
Read StoryThe changes in fan behavior rule the future of sports organizations Do you know how to future-proof your sports organization?…
Read StoryIn this interview, we sat down with Kevin Johansson, who works as the business to consumer manager at Västerås IK,…
Read StoryDo you want to learn how to get the best sponsorship deals and feel confident while doing so? Then you…
Read StoryData collection - why does your data collection process matter? Today, there is more data than ever before. It is…
Read StoryWe sat down with Football is Everywhere founder Pato Jerzak. Our mission? To bring her story to you our beloved…
Read StoryDid you know that data is one of the most valuable assets an organization could ever have? Unfortunately, this is…
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