Data Talks brand resource center
Good data requires a strong system to keep it organized and consistent; a brand works much the same way. This brand system is the cornerstone of the Data Talks identity. Thank you for using it responsibly.
Data Talks logo
Our logo is our visual identity and the face of our company. Always adhere to these guidelines to keep our brand consistent. The Data Talks logo reflects the pillars of our brand – it is designed to be approachable, scalable, and balanced.
Construction
The logomark has two elements: the symbol and the monogram. The symbol results from a redesign of the previous Data Talks logo, as a simplified and more clear version of the data process represented by the waves inside the square. This logomark has only lowercase and the optical kerning helps to maintain brand recognizable and legible.
Safe area
In order to protect the brand’s integrity and keep the logo’s legibility, we created a safe area around the logomark based on half of the square’s dimensions.
Color application
Our logo should be Data Talks orange and dark purple on most backgrounds.
When this interferes with the legibility of the logo, the logo should be all white, orange or dark blue. Please do not use any other color from the Data Talks color palette for the logo.
Scale
Our logo is designed to scale down in relevant contexts on print and screen.
Smallest sizes:
Horizontal — 36px / 0.51”
Vertical — 42px / 0.56”
Symbol — 24px / 0.25”
Logotype — 36px / 0.51”
Layouts
Our logo is available in three forms depending on use.
Horizontal
This is the main version of our logo. Whenever it is possible, we ask to use this version.
Vertical
When space or proportions don’t allow for our primary logo, you may use the vertical lock-up.
Symbol
When you need to use the logo in a form that is too small for the text to be readable, you may use the symbol instead.
Data Talks Logo guidance
Please review these sample design pieces as guiding examples of what to avoid.
Our logo should always be Data Talks orange, dark purple, or white.
Our logo should never be typed out. Please use the relevant asset file.
Our logo should never be inverted in any direction.
Our logo should never be stylized with any background colors.
Color
Primary brand colors
Data Talks Orange
#f35625
R 243
G 86
B 37
C 0 M 65 Y 85 K 5
Data Talks Dark Purple
#1f1451
R 31
G 20
B 81
C 62 M 75 Y 0 K 68
Dark mode
Light mode
Secondary brand color
Both dark & light mode, Data Talks Purple should be used in design elements that need to be supported with an accent color.
Data Talks Purple
#3B2D79
R 59
G 45
B 121
C 51 M 63 Y 0 K 53
Other colors
These colors should be used mainly on the web.
Primary
Primary 2
Primary 3
Success
Warning
Danger
Info
Dark
Body Color
Secondary
Light
White
Typography
Headings, body and other common text elements.
Display 1
Display 2
Display 3
Display 4
Heading one
Heading two
Heading three
Heading four
Heading five
Heading six
“Here’s an insightful quote from the article that is worth isolating for emphasis.”
Lead Text Lead Link
Body Text Body Link
Small Text Small Link
Tiny Text Tiny Link
Data Talks CDP is a Customer Data Platform built specifically for sports. We make it easy for sports organizations to sell more tickets, negotiate sponsorship agreements of higher value, and increase merchandise sales. We are an international company with Swedish roots, headquartered in Stockholm, Sweden. Some of our proud clients include Notts County F.C., FAI, 1. FC Magdeburg, AFC Wimblendon, VfL Bochum 1848, The Austrian Ice Hockey Association, PAOK FC, AIK, the Swedish Golf Federation, Milton Keynes Dons F.C. and Collingwood FC.