Delivering the right message to the right person at the right time, requires the right supporter data, to begin with.
Now, most of the time, you have an enormous amount of data. The challenge, therefore, lies in unlocking the value in the right data and not all available data. This is something we can help you with.
Food and beverage purchases before, during and after the game.
Promote products to supporters that they really like, can afford and are available in their sizes. Why not products with their favorite players?
Age, gender, employment, family status, plus more.
Does the supporter have a season ticket? What ticket category does the supporter choose? How much does the supporter pay? Is the purchase for one person or for a bigger group (like a family)?
Name, email, address, phone number, and more.
What device is your supporter using? Which routes do your supporters take? What locations do they go to? Which pages in the app does your supporter look at?
Company data lives in silos due to security, stability, or governance reasons. This makes it impossible to stitch complete supporter profiles.
Wouldn't it be great to finally get away from your spreadsheet hell and work in a robust & structured way?
There is no excuse for not knowing what your supporters want. Having data from multiple sources will help you be more relevant in your communication.
Believe it or not, it matters a lot!
Linear supporter journeys no longer exist. People buy experiences, not solely products, which is why measuring cross-device touchpoints matters.
Bring together online and offline data, offering them an experience that they will never forget.
As a Marketer, your goal is to make sense of the data and use these insights to make timely decisions that serve your fans and supporters.
Do you want to just report on results or actually act on those as well?
