Data Talks, the leading customer data platform for sports organizations, has announced a strategic partnership with Campaignware, the leading fan engagement technology provider that empowers rights holders to create interactive digital experiences without writing a single line of code.
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Through this collaboration, sports organizations can now pair Campaignware’s ready‑to‑use engagement tools such as quizzes, polls, predictions, and competitions with Data Talks’ powerful customer data platform. This combination enables rights holders to both captivate fans in real time and transform those interactions into structured, actionable data that drives long‑term growth.
How the partnership creates impact:
- Campaignware equips clubs and federations with tools to rapidly build and launch branded digital experiences that fans love to participate in.
- Data Talks unifies and activates the resulting first‑party data—turning engagement into smarter segmentation, more relevant campaigns, and measurable increases in ticketing, merchandise, and sponsorship revenue.
- Together, they give rights holders a seamless end‑to‑end solution to attract, engage, and monetize their audiences.
Stefan Lavén, Founder of Data Talks, said: “Campaignware’s technology perfectly complements our platform. They create digital touchpoints that fans genuinely want to engage with, and we make sure every interaction feeds into a single source of truth. Together, we give rights holders the ability to turn those moments of engagement into long‑term relationships and revenue.”
Adam Mussa, Founder of Campaignware, added: “We’re excited to join forces with Data Talks. Their expertise in data activation means every Campaignware experience can go beyond just engagement – helping rights holders understand their fans better and create strategies that grow value season after season.”
Data Talks’ client list includes leading organizations such as Collingwood, Dolphins NRL, and the Canberra Raiders. This new partnership with Campaignware further expands Data Talks’ ability to help rights holders harness the full potential of their fan engagement activities transforming interactions into insights, and insights into impact.
Campaignware’s client list includes Melbourne Storm, NSW Blues, Crusaders and the Welsh Football Association. This new partnership with Data Talks provides a seamless integration with the market leading Sport CDP provider.
