Data Talks, the leading customer data platform for sports organizations, has announced a strategic partnership with Playmakers, a digital and commercial transformation agency dedicated to helping sports organizations grow by using data to increase revenue, engage fans, and execute smarter campaigns.
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This collaboration integrates Data Talks’ capabilities into Playmakers’ services, enabling sports rights holders to accelerate the growth of their digital and commercial potential through the segmentation and activation of first-party data across websites, email, and social channels. By structuring fan data from ticket purchases, merchandise sales, and digital interactions, Playmakers executes data-driven campaigns that enhance engagement and drive sustainable revenue growth.
David Pansbo, founder of Playmakers, stated:
“Most sports organizations struggle to utilize their fan data effectively. By partnering with Data Talks, we can turn insights into action; helping rights holders build direct, long-lasting relationships with their fans that grow alongside them, regardless of changes in league, competition, or season.”
He added:
“Our work often starts with assessing a club’s digital tool stack and building a foundation of structured fan data. Combining this with the powerful functionality of Data Talks’ platform is the perfect next step for any rights holder serious about increasing fan engagement and unlocking new revenue streams.”
Data Talks’ extensive client list includes AIK, Lyngby Boldklub, Randers FC ,the Finnish Football League, Hockeyallsvenskan and the Swedish Golf Federation. This partnership with Playmakers will further enhance its ability to support rights holders in harnessing their data for strategic growth and engagement.
Stefan Lavén, founder of Data Talks, said:
“ Playmakers’ strategic expertise combined with our technology gives rights holders everything they need to truly own and activate fan relationships in a meaningful, scalable way.”
