Second Fundamental
Collect supporter data with contact information and merge it with your other data

Second Fundamental
Data Talks provides over 50 out-of-the-box sports integrations with major ticketing, merchandise, and membership providers. These integrations allow you to focus on your next campaigns and not waste time on understanding technical complexities and managing development projects. Should we have not integrated with your system yet? No problem, we extend our integration list continuously.
The Data Talks CDP seamlessly integrates data from all your systems, enabling you to create a unified supporter view on profile pages. No more guesswork or duplicate profiles; now you can accurately track how each supporter engages with your club across digital and offline platforms. By stitching together real-time data points such as ticketing, merchandise, gamification, and web behavioral data, you gain a highly detailed understanding of each supporter’s interactions with your organization.
The Data Talks Web tracking service allows you to collect website analytics not only in aggregate but also in individual forms. You can identify your visitors, what pages or products they look at, and what more they do on your websites. Keep track of the most searched item of your fan shop, the entire customer journey on the site and activate supporters when and where it matters most.
The Preference Center allows supporters to define their channel and communication preferences, how frequently and on what platform they wish to be contacted by their favorite club. This solution allows clubs to collect 0-party data and personalize communication towards supporters even more.