The key to profitable customer journeys - With Data Talks & Socialview
The key to profitable customer journeys
through social media & effective targeting

October 17, 2019 | 08.00-10.00 | Epicenter (Disruption Hall) Mikaelsgatan 9, Helsingfors, Finland

SocialView & Data Talks welcomes you to a breakfast session!

 

During this breakfast session we’ll talk about profitable customer journeys from the best of two worlds - lead nurturing in social media and effective segmentation.

 

A customer journey is about all the experiences: from the initial contact, to engagement and then hopefully, a long-term relationship.

 

You’ll learn how to collect, analyze and act on your data for an improved customer experience, as well as how to increase profitability in your marketing efforts. Let us guide you from content, distribution, measurability, audience segmentation, platform synchronization and finally to a 360 view of your customer data.

 

See you there!

 

Speaker:

Stefan Lavén,

CEO at Data Talks

Speaker:

Pauline Wallander,

Relations Director at SocialView

This year's most purchase-intensive peak season is around the corner. The collection of data has never been more central than in the competitive media landscape of the winter. Despite this, a 360 ° customer view and a streamlined customer experience is challenging for many. The success factor for long-term and loyal customer relationships is really a simple equation - gather your customer data and integrate your platforms!

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Agenda

8:00 - 8:20   Welcome & breakfast
8:20 - 08.30 Introduction
8:30 - 8:50   Lead nurturing in social media: SocialView
8.50 - 9.20   Efficient segmentation: Data Talks
9.20 - 9.30   Customer loyalty and acting on data: SocialView
9.30 - 9.45   Wrap up & Q/A
9:45 - 10:00 Networking