# Data Talks

> The AI Sports CDP. Data Talks helps sports organizations turn fragmented supporter data into revenue across tickets, merchandise, and sponsorships.

Data Talks is a Customer Data Platform purpose-built for sports — clubs, leagues, federations, live events, and resorts. It unifies fan data from 90+ native integrations (ticketing, ecommerce, CRM, app, broadcast) into a single supporter view, then activates it with AI-powered marketing automations.

## Pages

- [Home](/): Overview of the AI Sports CDP and value proposition.
- [About](/about): Company story, mission, and team.
- [Meet the Team](/meet-the-team): The people behind Data Talks.
- [Customers](/customers): Success stories and case studies from sports organizations.
- [Pricing](/pricing): Subscription model based on supporter base.
- [Contact](/contact): Get in touch with sales and regional contacts.
- [Partners](/partners): Technology and agency partner ecosystem.
- [AI Marketing Department](/ai-marketing-department): How AI agents act as your marketing team.
- [Brand Resource Center](/brand-resource-center): Logos, brand assets, and company description.

## Solutions

- [Teams](/solutions/teams): For professional sports clubs.
- [Federations](/solutions/federations): For national governing bodies.
- [Leagues](/solutions/leagues): For league operators.
- [Live Events](/solutions/live-events): For one-off and recurring events.
- [Resorts](/solutions/resorts): For ski resorts and destinations.
- [Leisure](/solutions/leisure): For leisure venues and attractions.

## Platform

- [Single Supporter View](/platform/single-supporter-view): Unified fan profiles across every touchpoint.
- [Product Features](/platform/product-features): Capabilities of the AI Sports CDP.
- [Integrations](/platform/integrations): 90+ native integrations with sports tools.
- [Data Security](/platform/data-security): Security posture and compliance.

## Resources

- [Blog](/blog): Industry insights, customer stories, and product news.
- [CDP Guide](/resources/cdp-guide): Guide to Customer Data Platforms in sports.

## Blog Posts

- [Hammarby Fotboll Aims to Build Sweden's Most Connected Supporter Community](/blog/hammarby-fotboll-partners-data-talks-connected-supporter-community): Hammarby Fotboll partners with Data Talks to unify supporter data and use AI-assisted workflows for stronger fan engagement.
- [Why We Built AI Agents Instead of Just Giving You Claude Access](/blog/why-we-built-ai-agents-instead-of-claude-access): Why Data Talks built specialised AI agents instead of generic AI database access for sports organisations.
- [Hungarian Ice Hockey Federation Partners with Data Talks](/blog/hungarian-ice-hockey-federation-partners-data-talks-unified-fan-ecosystem): Building a unified fan ecosystem across Hungarian ice hockey.
- [St Mirren FC Partners with Data Talks](/blog/st-mirren-fc-partners-data-talks-supporter-relationships): Strengthening supporter relationships and partner value in the SPFL.
- [EHC Kloten Partners with Data Talks](/blog/ehc-kloten-partners-data-talks-unified-fan-ecosystem): Swiss National League club unifies fan data for B2C and B2B growth.
- [Beyond the Numbers: Redefining Fan Insight](/blog/beyond-numbers-redefining-fan-insight-human-first-future-ai-tech): Guest article on combining quantitative data and qualitative fan understanding.
- [Why Identity, Not Reach, Defines the Winners of Modern Sport](/blog/single-supporter-view-race-identity-defines-winners-modern-sport-2026): The Single Supporter View race and the future of fan engagement.
- [Leinster Rugby Partners with Data Talks](/blog/leinster-rugby-partners-with-data-talks-and-53six): Partnership announcement with Leinster Rugby.
- [Athletes Unlimited Partners with Data Talks](/blog/athletes-unlimited-partners-with-data-talks-to-deepen-fan-connections-and-maximize-revenue): Deepening fan connections and maximizing revenue.
- [Data Talks Partners with Playmakers](/blog/data-talks-partners-with-playmakers-to-revolutionize-fan-engagement-for-rights-holders): Revolutionizing fan engagement for rights holders.

## Careers

- [Careers](/careers): Open roles at Data Talks.

## Optional

- [Privacy Policy](/privacy-policy): How we handle personal data.
- [General Terms](/general_terms): Standard terms and conditions.
- [Data Processing Agreement](/data-processing-agreement): DPA for customers.