Facebook Custom Audience Integration
Facebook Custom Audience Integration
Our new Facebook Custom Audience Integration allows you to use the segments created in the CDP when creating advertising campaigns in Facebook Ads Manager. This enables your Ads campaign placed in Facebook feed, Facebook story, Instagram feed, Instagram story and many more channels to target the right ad to the right audience.
You now are able to use the shared segments from the CDP as retargeting and lookalike audiences for your next Facebook campaign, for example, offering the new jersey advertisements with Facebook Ads to the supporters who have already purchased their previous jerseys before, but not the new one yet. Furthermore, you are also able to use this audience to create a Lookalike Audience with like-minded people who are also likely to be interested in buying your jerseys.
The configuration of Facebook Custom Audience Integration is available on the Admin page of the CDP. Authentication of Facebook Business Manager and Facebook Ads Manager accounts is necessary.