Rögle BK, a powerhouse of Swedish ice hockey and a relentless force in the SHL, is partnering with sports CDP leader Data Talks to to elevate its direct-to-fan strategy, increase commercial returns, and deliver even richer supporter experiences.
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Known for its passionate fanbase, modern approach to player development, and recent successes both domestically and in European competition, Rögle BK has become a powerhouse on and off the ice. With a strong community presence and ambitions that stretch beyond the rink, the club is determined to build lasting connections with every fan.
Through this collaboration, Rögle BK will consolidate supporter data from multiple sources and tap into new growth opportunities, including:
- Advanced segmentation and personalized fan communication
- Boosted ticketing and merchandise sales
- Increased average spend per supporter
- Enhanced sponsor value backed by real audience insights
“This is about taking the next step in how we serve our fans,” said Robin Westerling. “We want every interaction to feel relevant, exciting, and personal and with Data Talks, we have the tools to make that vision a reality.”
“Rögle BK represents the best of Swedish hockey; tradition, ambition, and an incredible fan culture,” said Stefan Lavén, Founder of Data Talks. “We’re proud to help the club harness the power of data to grow revenue and deepen engagement.”
Together, Rögle BK and Data Talks are setting the stage for a more connected, data-driven future where every supporter feels closer to the club and every commercial opportunity is maximized.
