Listen to our Latest Podcast Episodes

#14 Opportunities available for women’s sports today

There are many fantastic opportunities available for women’s sports today so listen to today’s episode to discover a few that you should be taking advantage of today.

Excerpt: “Women’s organizations are notoriously understaffed, underutilized, and underfunded. The marketing push and funding that they get is no different either. So of course whatever marketing solutions they choose to invest in should maximize their budgeting spend by helping them:

Build for long term sustainable growth Increase ticket and merchandise sales Fill the stadium at every given opportunity Negotiate better sponsorship and partnership deals Grow a following and increase fan engagement Turn supporters into advocates”

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#10 #breakthebias: an international women’s day special episode

Happy International Women’s Day to all women!

We see you, we hear you and we celebrate you.

This year’s women’s day theme is #breakthebias

So in this episode, we talk a little bit about what that means for the sports industry. But we don’t just stop there. We also look at three amazing sports organizations that have been working hard to propel women’s sports forward. This is a topic that we are passionate about.

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#9 The three biggest obstacles to women’s sports

“This episode does not aim to oversimply the complexity of the issues faced by women in sports and women’s sports organizations but rather aims to discuss the most pressing issues that we have identified. These issues are readily solvable, that’s why we chose to focus on them.”

We focus on:

Number 1: Lack of funding and support

Number 2: Limited media coverage

Number 3: Limited marketing spend

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