Masterclass – Sports CDP fundamentals

How to grow your organization & provide a world-class supporter experience

The purpose of this masterclass is to give you the basics about supporter data and a Sports Customer Data Platform (CDP).

Data is a huge opportunity for organizations. But, many of them today don’t know how to gather their data or extract the benefits, such as creating loyalty, engagement, and growth.

There are 12 lessons, which will take about 2-4 minutes each to read, delivered straight to your email inbox with valuable content. You can expect to receive about one email every other day.

Who is this masterclass for? It’s created for CMO’s and marketers at medium and large size organizations. However, if you’re curious about a Sports CDP and what it can do for your club or organization, then it’s definitely the masterclass for you.

What we’ll cover during the masterclass:

  • Lesson 1: What is a Sports Customer Data Platform (CDP)?
  • Lesson 2: What to have in place before adopting a Sports CDP
  • Lesson 3: Why tracking the right KPIs matters
  • Lesson 4: What data you can store in a Sports CDP
  • Lesson 5: Old vs new way of connecting the supporter data
  • Lesson 6: How to connect data for a unified supporter view
  • Lesson 7: Visualize data in real-time
  • Lesson 8: The non-linear supporter journey of today
  • Lesson 9: How to act on the data gathered in a Sports CDP
  • Lesson 10: Success factors & common pitfalls
  • Lesson 11: 5 questions to ask before buying a Sports CDP.
  • Lesson 12: Tips for getting the buy-in for your CDP
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Delivered straight to your inbox. Enroll for free & claim your certificate after finishing!

After successfully completing the course, you will receive a Certificate from Data Talks Academy that you can share within your organization or on LinkedIn!