Masterclass – CDP fundamentals

How to grow your business & provide a world class customer experience

The purpose of this masterclass is to give you the basics about customer data and a Customer Data Platform (CDP).

Data is a huge opportunity for companies. But, many companies today don’t know how to gather their data or extract the business benefits, such as creating loyalty, engagement and growth.

There are 12 lessons, which will take about 2-4 minutes each to read, delivered straight to your email inbox with valuable content. You can expect to receive about one email every other day.

Who is this masterclass for? It’s created for CMO’s and marketers at medium and large size businesses. However, if you’re curious about a CDP and what it can do for your company, then it’s definitely the masterclass for you.

What we’ll cover during the masterclass:

  • Lesson 1: What is a Customer Data Platform (CDP)?
  • Lesson 2: What to have in place before adopting a CDP
  • Lesson 3: Why tracking the right KPIs matters
  • Lesson 4: What data you can store in a CDP
  • Lesson 5: Old vs new way of connecting the customer data
  • Lesson 6: How to connect data for a unified customer view
  • Lesson 7: Visualize data in real-time
  • Lesson 8: The non-linear customer journey of today
  • Lesson 9: How to act on the data gathered in a CDP
  • Lesson 10: Success factors & common pitfalls
  • Lesson 11: 5 questions to ask before buying a CDP.
  • Lesson 12: Tips for getting the buy-in for your CDP

Delivered straight to your inbox. Enroll for free & claim your certificate after finishing!

After successfully completing the course, you will receive a Certificate from Data Talks Academy that you can share within your organization or on LinkedIn!

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