Better supporter experience, better business.

Your best strategy is a happy supporter. With our Sports Customer Data Platform, we help you to create a world-class supporter experience, based on your data.


Collect all your data sources into one place

Collect supporter data from different places and touchpoints to a common cloud-based platform updated in real-time. Access it anywhere, at any time.

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Get a 360° view of your supporters' journey

Make data-based decisions and accelerate your business growth, moving from descriptive analytics (what happened in the past) to prescriptive (what is likely to happen in the future) faster than ever.

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Act on your insights in real-time

By exposing your supporter data, sliced and diced according to your business needs, we make it accessible to other systems like marketing automation software, customer relationship management (CRM), data warehouse or even your preferred data visualization software.

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Easily connect Data Talks Sports CDP with all your working systems.

Get a 360° view of your supporters

Want your organization to deliver targeted, highly personalized experiences – across all channels?
Achieve that level of omnichannel personalization with our Sports Customer Data Platform: Data Talks CDP.

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Driven by data

Everything we do is driven by data. Your relationship with your fans and their digital and real-world behaviour fills the data lake that then becomes an invaluable resource for us to continue to ensure best-practice, experience and learning is passed back to you and personally to your fans again.

Success Stories

Your best strategy is a happy supporter. Read how we help our clients to create a world-class supporter experience with our Sports Customer Data Platform. More case studies are accessible here.

Said about us

We don’t like bragging, so we let our customers do it for us.

Make Data Talks

your CDP partner 

Leverage Data Talks Customer Data Platform
to deliver a world-class, end-to-end customer experience.