You’re vulnerable to the changes of [third-party] cookies.
What does this mean in simple words for your company? Well, your revenue will be affected severely! Why? Simply because you will:
➣ have a big challenge tracking the right data (cross-channel targeting and ad attribution will be hard to achieve, damn!)
➣ need to increase your spending by 5% to 25% in order to reach the same goals (phewww, tough right?)
➣ probably need to invest in new software due to Google’s new policy (yes, email marketing software).
You may have still a long way to go, but do not fear! There’s still time to adjust your strategy to the upcoming changes to third-party tracking. As an innovative marketer that we expect you are (well, it’s obvious since you are taking this quiz!) you should be able to come up with more clever alternatives and find the right CDP partner, with which you’ll be able to own your customer data and customer relationships and be less dependent on third parties.
You’re almost ready for a [third-party] cookieless world!
You’re almost ready for a world without third-party cookies, yay! You’ve got all the necessary ingredients. However, your revenue may still be severely affected! Why? Simply, because you will have a big challenge tracking the right data, and cross-channel targeting and ad attribution will be hard to achieve (no retargeting included, damn!).
All you’re missing now is a great recipe to start baking your new approach. As an innovative marketer that we expect you are (well, it’s obvious since you are taking this quiz!) you should be able to come up with more clever alternatives and find the right CDP partner. Then you’ll own your customer data and relationships instead of relying on third parties. And to help you get started, your best next step would be to collaborate with the right partner.
You’re ready for a [third-party] cookieless world!
Congratulations! You’re ready. Based on your answers, you’re prepared to build relationships with your customers and own your customer data without relying on third parties – well done! All you need to do now is keep up the excellent work. If you’re working with a partner, make sure they can continue to help you thrive in this future cookieless world. Not working with the right CDP partner yet?