22-23rd of April, 2021
On the 22-23rd of April thought leaders, industry experts and digital innovators joined together for a digital event focused on how to create a better customer experience. Data is a huge opportunity for many businesses. But, many companies today don’t know how to gather their data or extract the business benefits, such as creating loyalty, engagement and growth.
Relevant and modern marketing requires a unified view of customer data. It also requires an optimal treatment of each prospect and customer across all channels to bring about a good customer experience. This is what a Customer Data Platform (CDP) can help marketers to achieve.
This and more, is what you’ll learn about during this 2-day event made specifically for sports, retail and ecommerce businesses.
Watch the recordings and get the most of your CDP
Speakers
Thomas Møller
Jensen
Managing Director of BCG Sweden and Global Retail Expert
Sven
Törnkvist
Head of Digital Business Development, EQT
Fiona
Green
Director, Winners FDD Ltd
Joeri
Verbossen
Marketing Intelligence Coordinator, PSV
Alexander
Mamalyha
Head of Marketing,
FC Shakhtar Donetsk
Åsa
Blomberg
Head of Marketing and Communication, Myrorna
Johan
Holmström
Head of Marketing, Mediatool
Bo
Bengtsson
Deputy General Secretary, Swedish Golf Federation
Hoshedar
Gundevia
Head of Digital at Mumbai Indians
Panagiotis
Aroniadis
Director Of New Media, PAOK FC
Patrik
Olsson
CEO, Cyberphoto
Stefan
Láven
CEO, Data Talks
Pantelis
Parastatidis
Chief Product Officer, Data Talks
Peter
Kekesi
Sports Vertical
Lead, Data Talks
Erik C.
Brunnegård
Retail & Ecommerce Vertical Lead, Data Talks
Agenda
For sports businesses
09.00-09.05
Welcome and introduction
Maria Stenvinkel (Moderator)
09.05-09.30
Bring Your Supporters Into Focus: Leverage a CDP to Boost Your Fan Engagement
Stefan Lavén (CEO at Data Talks) and Peter Kekesi (Sports Lead at Data Talks)
09.30-10.00
Converting Social Media Followers to Real Fans [Discussion]
Hoshedar Gundevia (Head of Digital at Mumbai Indians)
10.00-10.15
Live Q&A
Stefan Lavén (Data Talks), Peter Kekesi (Data Talks) and Hoshedar Gundevia (Mumbai Indians)
10.15-10.30
Break
10.30-11.00
The wake from Covid-19: Preparing For the Reopening of Sports Stadiums in Europe
Joeri Verbossen (Marketing Intelligence Coordinator, PSV) and Alexander Mamalyha (Head of Marketing, Shakhtar Donetsk) lead by Peter Kekesi (Data Talks)
11.00-11.30
Shifting From CRM to CDP for Sports Businesses
Pantelis Parastatidis (Chief Product Officer, Data Talks)
11.30-12.00
Being a Disruptor in TV Rights: How Technology, Innovation and Digital Strategy Can Change the Landscape of TV Rights for a Club
Panagiotis Aroniadis (Director Of New Media at PAOK FC)
12.00-12.15
Live Q&A
Pantelis Parastatidis (Data Talks) and Panagiotis Aroniadis (PAOK FC)
12.15-13.15
Lunch Break
13.15-13.45
Ask us anything
Stefan Lavén (CEO at Data Talks) and Peter Kekesi (Sports Lead at Data Talks)
13.45-14.15
Keep Sweden Golfing: How to Engage a New Generation of Golfers (& Non-Golfers)
Digital Innovator: Bo Bengtsson (Deputy General Secretary at Swedish Golf Federation)
14.15-14.20
Live Q&A
Bo Bengtsson (Swedish Golf Federation)
14.20-14.30
Break
14.30-15.00
Working With Data: How You Can Identify the right Vendor for Your Goal
Fiona Green (Director, Co-Founder at Winners FDD)
15.00-15.15
Live Q&A
Fiona Green (Winners, FDD)
15.15-15.30
Summary of the Day
For retail & e-commerce businesses
09.00-09.05
Welcome and introduction
Maria Stenvinkel (Moderator)
09.05-09.30
Why Your Customer Experience Strategy Needs a CDP
Stefan Lavén (CEO at Data Talks) & Erik Brunnegård (Retail & E-commerce Lead at Data Talks)
09.30-10.00
Using Customer Insights Systematically to Grow Your Retail & E-commerce Business
Sven Törnkvist (Head of Digital Business Development EQT)
10.00-10.15
Live Q&A with Stefan Lavén, Erik Brunnegård & Sven Törnkvist
Stefan Lavén (Data Talks), Erik Brunnegård (Retail & E-commerce Lead at Data Talks) and Sven Törnkvist (EQT)
10.15-10.30
Break
10.30-11.00
Preparing for Post Covid: Working With a Data-Driven Marketing Approach to Fuel Growth
Johan Holmström (E-commerce Expert) and Åsa Blomberg (Marketing and Communications Manager, Myrorna)
11.00-11.30
Shifting From CRM to CDP for Retail & E-commerce Businesses
Pantelis Parastatidis (Chief Product Officer, Data Talks)
11.30-12.00
The Importance of Customer Experience in the Convenience Economy
Digital Expert: Thomas Jensen (Managing Partner of BCG Sweden)
12.00-12.15
Live Q&A
Pantelis Parastatidis (Data Talks) and Thomas Jensen (BCG Sweden)
12.15-13.15
Lunch Break
13.15-13.45
Ask us anything
Stefan Lavén (CEO at Data Talks) and Erik Brunnegård (Retail & E-commerce Lead at Data Talks)
13.45-14.15
Business Growth Through Hyper-Personalization
Patrik Olsson (CEO at Cyberphoto)
14.15-14.20
Live Q&A
Patrik Olsson (Cyberphoto)
14.20-14.30
Summary of the Day
Sign up for the Customer Experience Talks
Ideas, insights and information on how to use a Customer Data Platform and turn data into a better customer experience for sports, retail & e-commerce businesses.
