Watch the recordings of our FREE 2-DAY ONLINE EVENT

Customer Experience Talks

Ideas, insights and information on how to use a Customer Data Platform and turn data into a better customer experience for sports, retail & e-commerce businesses.

22-23rd of April, 2021

On the 22-23rd of April thought leaders, industry experts and digital innovators joined together for a digital event focused on how to create a better customer experience. Data is a huge opportunity for many businesses. But, many companies today don’t know how to gather their data or extract the business benefits, such as creating loyalty, engagement and growth.

Relevant and modern marketing requires a unified view of customer data. It also requires an optimal treatment of each prospect and customer across all channels to bring about a good customer experience. This is what a Customer Data Platform (CDP) can help marketers to achieve.

This and more, is what you’ll learn about during this 2-day event made specifically for sports, retail and ecommerce businesses.

Watch the recordings and get the most of your CDP
Speakers

Thomas Møller
Jensen

Managing Director of BCG Sweden and Global Retail Expert

Sven
Törnkvist

Head of Digital Business Development, EQT

Fiona
Green

Director, Winners FDD Ltd

Joeri
Verbossen

Marketing Intelligence Coordinator, PSV

Alexander
Mamalyha

Head of Marketing,
FC Shakhtar Donetsk

Åsa
Blomberg

Head of Marketing and Communication, Myrorna

Johan
Holmström

Head of Marketing, Mediatool

Bo
Bengtsson

Deputy General Secretary, Swedish Golf Federation

Hoshedar
Gundevia

Head of Digital at Mumbai Indians

Panagiotis
Aroniadis

Director Of New Media, PAOK FC

Patrik
Olsson

CEO, Cyberphoto

Stefan
Láven

CEO, Data Talks

Pantelis
Parastatidis

Chief Product Officer, Data Talks

Peter
Kekesi

Sports Vertical
Lead, Data Talks

Erik C.
Brunnegård

Retail & Ecommerce Vertical Lead, Data Talks

Agenda
For sports businesses
09.00-09.05

Welcome and introduction

Maria Stenvinkel (Moderator)

09.05-09.30

Bring Your Supporters Into Focus: Leverage a CDP to Boost Your Fan Engagement

Stefan Lavén (CEO at Data Talks) and Peter Kekesi (Sports Lead at Data Talks)

09.30-10.00

Converting Social Media Followers to Real Fans [Discussion]

Hoshedar Gundevia  (Head of Digital at Mumbai Indians)

10.00-10.15

Live Q&A

Stefan Lavén (Data Talks), Peter Kekesi  (Data Talks) and Hoshedar Gundevia (Mumbai Indians) 

 

10.30-11.00

The wake from Covid-19: Preparing For the Reopening of Sports Stadiums in Europe

Joeri Verbossen (Marketing Intelligence Coordinator, PSV) and Alexander Mamalyha (Head of Marketing, Shakhtar Donetsk) lead by Peter Kekesi (Data Talks)

11.00-11.30

Shifting From CRM to CDP for Sports Businesses

Pantelis Parastatidis (Chief Product Officer, Data Talks)

11.30-12.00

Being a Disruptor in TV Rights: How Technology, Innovation and Digital Strategy Can Change the Landscape of TV Rights for a Club

Panagiotis Aroniadis (Director Of New Media at PAOK FC)

12.00-12.15

Live Q&A

Pantelis Parastatidis (Data Talks) and Panagiotis Aroniadis (PAOK FC)

13.15-13.45

Ask us anything

Stefan Lavén (CEO at Data Talks) and Peter Kekesi (Sports Lead at Data Talks)

13.45-14.15

Keep Sweden Golfing: How to Engage a New Generation of Golfers (& Non-Golfers)

Digital Innovator: Bo Bengtsson (Deputy General Secretary at Swedish Golf Federation)

14.15-14.20

Live Q&A

Bo Bengtsson (Swedish Golf Federation)

14.30-15.00

Working With Data: How You Can Identify the right Vendor for Your Goal

Fiona Green (Director, Co-Founder at Winners FDD)

15.00-15.15

Live Q&A

Fiona Green (Winners, FDD)

15.15-15.30

Summary of the Day


For retail & e-commerce businesses
09.00-09.05

Welcome and introduction

Maria Stenvinkel (Moderator)

09.05-09.30

Why Your Customer Experience Strategy Needs a CDP

Stefan Lavén (CEO at Data Talks) & Erik Brunnegård (Retail & E-commerce Lead at Data Talks)

09.30-10.00

Using Customer Insights Systematically to Grow Your Retail & E-commerce Business

Sven Törnkvist (Head of Digital Business Development EQT)

10.00-10.15

Live Q&A with Stefan Lavén, Erik Brunnegård & Sven Törnkvist

Stefan Lavén (Data Talks), Erik Brunnegård (Retail & E-commerce Lead at Data Talks) and Sven Törnkvist (EQT)

10.30-11.00

Preparing for Post Covid: Working With a Data-Driven Marketing Approach to Fuel Growth

Johan Holmström (E-commerce Expert) and Åsa Blomberg (Marketing and Communications Manager, Myrorna)

11.00-11.30

Shifting From CRM to CDP for Retail & E-commerce Businesses

Pantelis Parastatidis (Chief Product Officer, Data Talks)

11.30-12.00

The Importance of Customer Experience in the Convenience Economy

Digital Expert: Thomas Jensen (Managing Partner of BCG Sweden)

12.00-12.15

Live Q&A

Pantelis Parastatidis (Data Talks) and Thomas Jensen (BCG Sweden)

13.15-13.45

Ask us anything

Stefan Lavén (CEO at Data Talks) and Erik Brunnegård (Retail & E-commerce Lead at Data Talks)

13.45-14.15

Business Growth Through Hyper-Personalization

Patrik Olsson (CEO at Cyberphoto)

14.15-14.20

Live Q&A

Patrik Olsson (Cyberphoto)

14.20-14.30

Summary of the Day

Sign up for the Customer Experience Talks

Ideas, insights and information on how to use a Customer Data Platform and turn data into a better customer experience for sports, retail & e-commerce businesses.

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