Rugby is at the heart of Irish sporting culture, and few clubs embody that spirit more than Leinster Rugby. To elevate its supporter experience, deepen connection with its fans, and unlock new commercial opportunities, Leinster Rugby is partnering with Data Talks, the leading European sports Customer Data Platform (CDP), and 53Six.
With a proud tradition of success both domestically and on the European stage, Leinster has built one of the most passionate and loyal fanbases in rugby. Through this new collaboration, the club will harness the power of data to better understand, engage, and reward every supporter; creating personalized experiences that extend far beyond matchday.
Together, Leinster Rugby, Data Talks, and 53Six will enable:
- Precision fan engagement: smarter segmentation, tailored communication, and unique supporter journeys
- Revenue growth at scale: driving ticketing, retail, and membership sales with greater efficiency
- Sponsor value with impact: delivering richer audience insights to maximize return on investment
"This partnership is about deepening our connection with the people who make Leinster Rugby what it is; our supporters. With Data Talks and 53Six, we will be able to truly understand our fans, celebrate their loyalty, and create experiences that bring them even closer to the club they love, wherever they are in the world."
— Helen Geoghegan, Strategic Growth Manager, Leinster Rugby
"Leinster Rugby is one of the most iconic clubs in European rugby; combining excellence on the pitch with an unmatched supporter culture. We are proud to help the club leverage data to grow revenues, strengthen partnerships, and bring fans even closer to the action. Together with our partners at 53Six, we will ensure that Leinster's digital and data foundations are set up to deliver lasting impact."
— Stefan Lavén, Founder, Data Talks
By blending Leinster Rugby's winning legacy with Data Talks' innovation, coupled with 53Six's creative and strategy excellence, this partnership marks the start of a more connected, data-driven future; one where every supporter feels valued and every commercial opportunity is maximized.