First Fundamental
Grow your supporter base, continuously
Increasing the number of supporters in your database has never been this easy. The Data Talks Sports Customer Data Platform empowers you to convert unknown Social Media followers to known supporters by engaging with them all in an exciting way through the use of features like gamification.
Popular Features
Choose different sports game formats to engage your supporters in interactive ways while increasing your sponsorship revenue.
Collect data seamlessly from any contact form on your websites without the need for a back-end integration.
Second Fundamental
Collect supporter data with contact information and merge it with your other data
Merging your supporters’ contact information with all your different data sets is an incredible feat with endless benefits. However many sports clubs of all sizes and league standings struggle to do this right. That’s why we make it easy for you to collect data from different systems and merge them in one place, giving you a complete understanding of your supporters.
Popular Features
Focus on your next campaign, immediately, with the help of >50 out-of-the-box integrations with major ticketing, merchandise, and membership providers.
Using our API allows for real-time data ingestion so you will never have to wait again for anyone to provide you with a segment or reports.
We can not only collect data from your DW but also securely share data to it from the CDP for specific needs you might have outside of the CDP.
Identify website visitors and their activities on your website at both an aggregate level and individual level.
Data Talks provides an easy-to-use file uploader function that allows you to bring manual data to your account without integration
Stitch real-time all your data points (ticketing, merchandise, gamification, web behavioral data), creating a highly detailed unified view of your supporter.
Know your supporters’ channel and communication preferences, what platform they wish to be contacted, and how frequently.
Third Fundamental
Find out which supporter segments you should target with your campaigns
Supporters can fall under many different segments such as family, season-ticket-holders, VIPs, low-spenders, and no-shows. With your data in the sports CDP, you can find specific and precise segments based on the rules/attributes of your choosing based on insights discovered in your analytics framework. This will help you target the right supporters with the right offers.
Popular Features
Analyze your data with versatile out-of-box dashboards, uncover hidden correlations with our self-service Analytics Framework, and create your dashboards.
Create target audiences for campaigns with our no-code segmentation builder and personalize supporter experiences by combining data with calculated metrics.
Receive guidance from our AI-powered Segmentation builder when facing a business issue you are unsure how to tackle.
Share any segments created in the CDP with popular advertising platforms to launch Custom and Lookalike Audiences advertising.
Fourth Fundamental
Send out relevant offerings in a way that your
supporters will really appreciate
The reason you should be working with data in the first place is to ensure that you give your supporters
what they want. And the only way to do so is to work with the first three fundamentals discussed thus far.
But once you have done this, you have set yourself up for success.
Popular Features
Craft engaging and personalized email campaigns without deep technical expertise with our easy-to-use designs and customizable templates.
Send personalized emails and SMS to fans based on key events, like birthdays or club membership anniversaries, automatically.
Seamlessly integrate with your existing marketing tools, enhancing your campaign’s efficiency and reach.
Our Messaging feature integrates SMS, WhatsApp, and Viber, enabling you to reach fans directly on their preferred platforms.
This feature ensures your fans stay informed and engaged, enhancing their experience with timely and relevant information from your club.
Tailors your website experience to each fan, displaying only content and offers relevant to their interests and interactions.
Share any segments created in the CDP with popular advertising platforms to launch Custom and Lookalike Audiences advertising.