The 4 fundamentals

of selling tickets and merchandise and negotiating sponsorship agreements of higher value, is a groundbreaking process innovation crafted by Data Talks.

This transformative approach empowers sports organizations of all sizes, across seasons and regions, to harness the power of their data.

By seamlessly integrating all supporter data into one place, the result is not just increased sustained revenue streams, but a genuine commitment to placing fans and supporters at the heart and centre of every initiative.
image of a 3D chart from the Data Talks CDP interface

Our innovative process

The below steps can be done in iteration. Again and again.

1. Grow your supporter base, continuously

Increasing the number of supporters in your database has never been this easy. The Data Talks Sports CDP empowers you to grow your supporter base by engaging with all your supporters in an exciting way through the use of features like gamification.

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Grow your supporter base cp
FUll stadium

2. Collect supporter data with contact information and merge it with your other data

Merging your supporters’ contact information with all your different data sets is an incredible feat with endless benefits. However many sports clubs of all sizes and league standings struggle to do this right. That’s why we make it easy for you to collect data from different systems and merge them in one place, giving you a complete understanding of your supporters.

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3. Find out which supporter segments you should target with your campaigns

Supporters can fall under many different segments such as family, season-ticket-holders, VIPs, low-spenders, and no-shows. With your data in the sports CDP, you can find specific and precise segments based on the rules/attributes of your choosing based on insights discovered in your analytics framework. This will help you target the right supporters with the right offers. 

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Half full seating section at an arena
Man kicking football

4. Send out relevant offerings to those segments in a way that your supporters will really appreciate

The reason you should be working with data in the first place is to ensure that you give your supporters what they want. And the only way to do so is to working with the first three fundamentals discussed thus far. But once you have done this, you have set yourself up for success.  

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Learn more about the product

See this in action, explore our demo today!

Product Sophistication

The Data Talks Sports CDP can handle data from any source and can also be connected to other systems to meet your sports organization’s goals.
Data Talks Sports CDP integrations, various logos

Connect Data Talks Sports CDP with all your working systems, easily!


There are many ways you can use the Sports CDP. Here are a few tutorials that show how easy and powerful it is to sell more tickets and merchandise with the CDP.

3 minutes

Grow your fan base and increase ticket sales!

Make it happen!

Explore Data Talks Sports CDP today!