To help buyers identify real CDP vendors, the CDP Institute, a vendor-neutral organization, provides a RealCDP program. This program is designed to differentiate the real CDP vendors from the ones with incomplete systems.Read Story
When was the last time that you received customer feedback? And more importantly, do you know how to automatically collect, analyze and turn it into actionable intelligence?
Understanding how users feel about your brand helps you keep your marketing and product development efforts on track. It also allows you to respond right away to positive or negative input.
Whether you sell B2B or B2B, the behavior of the buyer has changed dramatically. Over 90% of all purchases start with a search on the web or a social media reference. Before purchasing, the customer has probably touched several digital channels such as web, email, mobile and social media. Often combined with traditional channels such as visits to shops or print media. This creates a need for friction-less customer journeys in all channels.Read Story
To build or not to build. This is probably the big question that comes to mind when IT and Marketing join forces to evaluate new technology that would like to add in their software arsenal. Choosing how to proceed with a Customer Data Platform is not an exception.Read Story
87% of consumers want a more consistent customer experience.They expect one-to-one communication, requiring you to know what they did in the past, what they are currently doing and what they will most likely do in the future (no pressure!) At the same time, companies need to account for new channels, technologies and data sources.For you as a Marketer, it is challenging to keep pace with the rapidly changing ecosystem and potential knowledge gaps. How can you cope with all this?Read Story
You’re in the entertainment industry, right? And you want to find more loyal customers to your amusement park, festival, trade show, water park, fair or other entertainment business? (Online and/or offline tickets, with respect to the current corona situation). Great, then you’re reading the right blog post!Read Story
Do you know what a Customer Data Platform (CDP) is? Don’t worry, not many marketers actually know what it is. Right now, there is a shift happening in many companies. Marketing is moving closer to IT and technology. Maybe a little too close for some. This opens up for new challenges and unexplored territory for many marketers.Read Story
You’ve heard about marketing automation, right? Maybe you know what it is. Maybe you kind-of-know, but aren’t sure how and if it can actually help grow your business. Marketing automation remains a buzzword for marketers. That’s not a coincidence. It’s estimated that 49% of companies currently use automation as part of their marketing strategy, with the percentage being 55% for B2B.Read Story
There is a lot to think about when doing ecommerce; you should get the right and ongoing traffic to the website. Once they are on the website, you want to capture the visitors and make sure they end up on your email list. (That way you own the contact and can start to create a relationship).Read Story
The customer journey isn’t consistent and linear. You know this already. Customers constantly switch between phones, tablets, laptops and in-store purchases. They also demand relevant messages and personalized treatment. This makes the customer journey, not straight and predictable, but complex and dynamic..Read Story
The purpose of this masterclass is to give you the basics about customer data and a Customer Data Platform (CDP). There are 12 lessons, which will take about 2-4 minutes each to read. You can expect to receive about one email every other day.Read Story
Email marketing is dead. At least according to some people. But email still proves to be one of the best ways for gaining new customers and increasing engagement with current ones. According to statistics, email marketing has a return on investment (ROI) of 4,400% and 89% of marketers state that email is their primary channel for getting more leads. Email allows us to send longer, more targeted messages to potential and current customers – no matter where in the sales cycle they are.Read Story
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