August 6, 2020

9 CDP Misconceptions Clarified

Table of Contents1. A Customer Data Platform is the same as a CRM2. Customer Data Platforms are the same as Data Warehouses/Lakes3. A CDP is the same as a DMP4. A CDP is a marketer-managed and marketer-only system5. A CDP’s main capability is Identity Resolution6. CDPs are known for handling…

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August 6, 2020

How to choose the best Customer Data Platform – the ultimate guide

Table of ContentsWhat is a Customer Data Platform?Why use a Customer Data Platform?When is the right time to invest in a Customer Data Platform?What to have in place before you choose your CDPHow to evaluate CDPs using 4 core capabilitiesWhat is NOT a Customer Data PlatformQuestions to ask when talking…

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August 6, 2020

Build vs. Buy: How to Know When You Should Buy a CDP Over Building an In-House Solution

To build or not to build. This is probably the big question that comes to mind when IT and Marketing join forces to evaluate new technology that would like to add in their software arsenal. Choosing how to proceed with a Customer Data Platform is not an exception. You want to deliver…

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August 6, 2020

Do I need a CDP? + 3 use cases to get started

87% of consumers want a more consistent customer experience. They expect one-to-one communication, requiring you to know what they did in the past, what they are currently doing and what they will most likely do in the future (no pressure!)At the same time, companies need to account for new channels, technologies and…

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June 3, 2020

How entertainment businesses can find lookalikes on their best customers

You’re in the entertainment industry, right?And you want to find more loyal customers to your amusement park, festival, trade show, water park, fair or other entertainment business? (Online and/or offline tickets, with respect to the current corona situation).Great, then you’re reading the right blog post!Lookalike modeling is about using existing…

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April 16, 2020

5 benefits of a Customer Data Platform (CDP) that all marketers should know about

Do you know what a Customer Data Platform (CDP) is? Don't worry, not many marketers actually know what it is. Right now, there is a shift happening in many companies. Marketing is moving closer to IT and technology. Maybe a little too close for some. This opens up for new challenges and…

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April 16, 2020

What Is Marketing Automation And Is It Worth Investing In? (Including Examples)

You've heard about marketing automation, right? Maybe you know what it is. Maybe you kind-of-know, but aren’t sure how and if it can actually help grow your business. Marketing automation remains a buzzword for marketers. That’s not a coincidence. It’s estimated that 49% of companies currently use automation as part of…

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April 16, 2020

Automate your ecommerce: customer case (and 3 proven strategies)

There is a lot to think about when doing ecommerce ... You should get the right and ongoing traffic to the website. Once they are on the website, you want to capture the visitors and make sure they end up on your email list. (That way you own the contact…

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April 16, 2020

What is a Customer Data Platform? An Introduction To Marketers

The customer journey isn’t consistent and linear. You know this already. Customers constantly switch between phones, tablets, laptops and in-store purchases. They also demand relevant messages and personalized treatment. This makes the customer journey, not straight and predictable, but complex and dynamic: Meeting the expectations of today’s demanding customers  Mapping…

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April 13, 2020

New masterclass: “CDP Fundamentals: How to grow your business & provide a world-class customer experience”.

We live in an era where it is more important than ever to have a mindset of "learn-it-all" instead of "know-it-all". To come out stronger from the current situation, it is imperative to keep talking to your customers and give them the customer experience they expect.  Many companies today struggle…

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