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Community-building: the new super-business model in sports

Community-building in sports - it’s the talk of the global town, if you will. More and more organizations are adopting…

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Finally, an excellent CDP vendor for sports organizations

The CDP has been revolutionalizing many industries for some time now. So it's great that there's finally an excellent CDP…

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Future sports trends happening now and what you should do about them

Generations come and generations go. And with them, come changes. Changes that, in fact, affect the way we do sports.…

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CDP basics to get you started today

This is your ultimate beginner's guide to answer all your burning questions on all things CDP. From what CDP stands…

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24/7 fan: how sports organizations can adapt to them

24/7 fans are the new standard fans of the sports world. They want to access your sports organization and your…

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Sports and society: how sports organizations can play their part

Sports and society - what an intricate relationship. Research continues to prove that this relationship yields significant benefits for everyone…

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Three Key Principles of the Use of Data in Business

Data Talks, vendors of a CDP (customer data platform) kindly invited me to write a post for their blog in…

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Fan experience: how you can optimize it 

Fan experience - how can you optimize it and ensure each fan receives engaging experiences no matter when and where…

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How to create a hyper-personalized sports marketing campaign

What do we mean when we refer to a hyper-personalized sports marketing campaign? And why is it so important that…

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Data driven culture: it matters more now

As the naturalist and biologist Charles Darwin once said, “it is not the strongest or the most intelligent who will…

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CDP use cases women’s clubs should leverage immediately

So the UEFA women's Euros attendance proved once and for all that women's sports are in demand. Records after records,…

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Why settle for an OK vendor when you can get the best CDP vendor?

So, you have done your research about CDPs. You know what they are and why you need to implement one.…

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