Product Roadmap

See what features we are currently considering, and help us shape the future Roadmap of Data Talks by sharing your preferences and ideas. See Roadmap.

Data Talks CDP RoadMap

Main Features You Can Expect

  • Scheduled Segmentation

    With Data Talks Segmentation Builder you can create audiences of your customers with similar characteristics, preferences, and behaviors. Those segments can be calculated in an ad-hoc manner, meaning that the decision about who enters the segment and who doesn’t happen only at the time of creating the segment, and stays like that forever. This is useful when you want to create a one-time segment, act or communicate with the customers that belong to it, and then let it be.

    However, there are many times that you want to create a segment in which you want to act on a regular basis. In those cases, you need to make sure that the segment is up to date with the right set of Profiles, so that you do not act on customers that left the segment because they do not satisfy the rules and at the same time you act on customers that are newcomers to the segment.

    Data Talks Scheduled Segmentation


  • Campaign Analytics

    Data Talks CDP offers a very easy-to-use yet advanced Email Builder so that you can run Email Campaigns and target your audiences with the right offer at the right time. What is very important of course is to track the performance of those Email Sendouts. For that reason we are currently designing a set of Email Campaign Analytic pages that will give you full insight of how your latest campaigns are performing.

    Data Talks Campaign analytics


  • Analytics Widgets

    Data Talks CDP allows end-users to explore their data in a very insightful yet easy way using the Self-service Analytics capabilities that the platform offers. You are quite flexible on the KPIs and the analysis that you want to perform by using this feature. On top of this flexibility Data Talks CDP offers an out of the box analytic widgets library which you can use to get going quickly right after you are on-boarded to the platform.

    Data Talks CDP is focusing on Retail/E-commerce and Sports industries and we have prepared analysis for the most important and common KPIs so that you can get a good grip of your data as soon as you login to the platform.

    Data Talks Analytics Widgets

  • ML Segment Builder

    Creating Audiences of Profiles with similar characteristics, behavior, or preferences is an essential and core part of any Customer Data Platform. Data Talks CDP provides you with a powerful, yet simple-to-use, Segment Builder. With our Segment Builder, you can manually create customer segments and share them with other systems. However, not always are you fully aware of your data, and many times the Segments that you manually create might not be so sophisticated.

    For this reason, we wanted to let you create segments of Profiles using statistical methods, and the Data Talks team will soon be releasing our very own Machine Learning builder. So at the time of onboarding your organization to Data Talks CDP, the preparation of models will be performed by our Data Scientists. And this is to ensure that the model is well trained and the results of ML model execution will be of high quality. What you’ll get is segments of Profiles – that will show similar patterns in a set of data, which would otherwise be quite difficult to discover by only performing manual analysis.

    Data Talks Machine Learning

  • Prediction Models

    Oftentimes, you’re called to take actions after a particular event happens, but maybe by then it’s too late. For example, you attempt to re-acquire customers that have churned, or you try to make a customer subscribe to your newsletter again, right after they have unsubscribed. You wish you could actually predict those actions and prevent them beforehand. Moreover, it would also be nice to know the next action your customers will take and offer them something that will push them towards a faster conversion. For example, you might want to offer a particular product with a discount to customers that are more likely to buy that product next. And then thanks to predictive analysis, you manage to make them buy this product within a shorter period of time. Data Talks CDP will be offering various Prediction Types, which you can use to predict certain actions – such as Churning, Unsubscribing, or Next Purchase.


For more details check the

Data Talks CDP Changelog
Shape the future of Data Talks CDP

Tell us your opinion

Tell us which of the below features you like to see in the application and why it is important for you. Your opinion will help our product Team to prioritize the features with the highest business value.

  • Orchestrated Workflows

    Such as Welcome-, Birthday-, or Abandoned Cart actions.

  • Facebook Messenger

    More communication channels - Facebook Messenger

  • SMS

    More communication channels -SMS

  • Mobile In-App Notifications

    More communication channels - Mobile In-App Notifications

  • Mobile Push Notifications

    More communication channels - Mobile Push Notifications

  • Viber messaging

    More communication channels - Viber messaging

  • WhatsApp Messenger

    More communication channels - WhatsApp Messenger

Getting started 

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