Product Roadmap

See what features we are currently considering, and help us shape the future Roadmap of Data Talks by sharing your preferences and ideas. See Roadmap.

Data Talks CDP RoadMap

Main Features You Can Expect

  • Content Library

    We want to offer you various ways to take advantage of our email builder to the fullest extent and our latest feature, the content library is one of them. This feature will enable you to enhance the visualization of your newsletters and communicate with your supporters more actively. With your own brilliant image gallery, you will be able to store, manage and insert frequently used images (e.g. your club logo, header and footer image) into your email sendout. You can categorize the images with folders or attachment of tags to them. Moreover, its search feature with various filters will allow you to find the specific image you want without any complexity. You can see your own organized content library on the tab in the left sidebar of CDP or if you drag and drop the image block on the edit page of the email builder. The email builder supports the following file types: JPG, PNG, JPEG, and GIF. Moreover, as your own storage library in the CDP, it will be able to support file types other than images such as CSV, XLSX, DOC and etc.

  • Data Exploration

    The data you import to the CDP is most typically visualized and analyzed in the analytics framework. Although, there is always a possibility that you need to explore the raw data as it arrives from the source systems, such as your ticketing or merchandise systems. The new data exploration feature in the CDP will allow you to preview your data as it arrives in the CDP. Just select what type of data you would like to explore (e.g.: profiles, events or inventory), sort them, or search for a specific value. You also will be able to export the data you find on this page in CSV format.

  • Out-Of-The-Box Dashboards

    With an abundant customer base in sports, Data Talks makes selling tickets simpler than ever, by providing standard insights that are available straight out of the box, from the moment your ticketing or other data types reaches the CDP. With our preconfigured Out-of-the-box dashboards, we aim to enhance the user experience of the CDP and provide insights that you need to create and measure your campaign success. They will include predefined charts showing frequently used data configurations such as ticket sales per day, sales breakdown by key audiences, and web behavioral or campaign performance insights. The out-of-the-box dashboards will extend the flexible, self-service analytics capabilities of the CDP, where you can explore and visualize any of your data freely. They will help you adapt to the world of data visualization easily once your onboarding to the CDP is complete.

  • Facebook and Twitter Integration

    – Social media channels are great resources for understanding your supporters regarding their interests and needs. We want to enable you to collect and manage the behavior data from SoMe channels in the CDP together with data collected from other sources, such as your ticketing or merchandise data. You will be able to figure out the meaningful relationship between detailed insights regarding how your supporters react to your SoMe campaigns and your sales data. It will allow you to continue to focus on the most engaging campaign and increase your sales opportunities.

    – If you are utilizing Facebook Ads, you may want to use the data about purchases and reactions to the ad from your Facebook followers and supporters to configure the right audience for your next Facebook ads campaign. If you already have a well-detailed target audience, why would you waste them? Segments created in the CDP can now not only be used for creating email or SMS campaigns, and sending them to Marketing Automation tools, but also for sharing them with your Facebook Business Account to set up Custom Audience or Lookalike Audience advertising.

  • Fan ID & Preference Center

    The data you use in the CDP are mostly composed of the information collected through channels such as ticketing systems, merchandise shops, and OTT platforms without supporters’ direct interaction. It offers a great understanding of the supporters’ behavior and the interest itself, however, imagine if you could see how each supporter actually thinks. This is the information we can collect using Data Talks’ new Preference Center, which enables supporters to submit their preferences directly to the club. Your supporters will be able to set their preferences for marketing and transactional messages, channel and frequency in the preference center. In addition, you can capture some fascinating information about who their favourite player is or which merchandise they are most eager to buy, providing you with an extraordinary view of your supporters’ behaviour that you can use to enhance your commercial results and create a relevant supporter experience. All the supporters’ profiles you have in the Data Talks CDP will be given their own Fan ID, enabling them to access the preference center.

  • Multi-identifier Handling

    We collect customer data from various sources, causing the existence of multiple identifiers, such as email addresses or phone numbers for one unique profile. This is beneficial from a data collection point of view but brings complexity when preparing your campaigns: if one profile has two email addresses, exactly which one should you send your promotion email or notification to? Should a person receive two emails or just one? Which one? We are working on a platform-wide solution to handle this. Soon you will be able to manage multiple email addresses and phone numbers which belong to one profile, not only as a list but as an active directory of consents as well. The solution will be integrated with the Email builder as well as our SMS sendout function.

  • Email Builder 2.0

    – We want you to feel comfortable using our email builder, especially putting the elements you want without any unnecessary complexity or technical details. The brand-new email builder will be reorganized with a component-based editor, which will make your email templates error-proof for all email clients. Additionally, the new component-base editor will offer you a clearer interface, allow you to create your emails faster and make them more beautiful, and prevent your supporters from witnessing design errors in your marketing campaigns.

    – This version of the email builder will solve the multi-identifier issue mentioned above, enabling you to choose whether you send the email to several email addresses which belong to one profile or just send it to one of them. If you choose to send it to just one email address, you can set the priority between different email addresses based on your needs: Personal email address or work email address? It’s up to you. The analytics regarding open rate and link click rate will be provided separately per each profile and per each email address.

  • Advanced Web Behavior Analytics

    We are striving to enhance the range of data you can collect with Data Talks’ web tracking analytics. It will enable you to keep track of which forms the visitors submitted but also how they react to your latest campaign and who types the zip code to calculate the shipping fee. It is important that you can get this supporter’s behavioral insight with their actual contact information and demographic data in the CDP. If a user abandoned the checkout process in your ticketing or merchandise platform, the CDP will enable you to check his/her contact information and create a specific segment to send a reminder email, stimulating their desire to buy your merchandise again and increasing sales opportunities. Likewise, Data Talks Sports CDP with Advanced Web Behavior Analytics will allow you to improve your full-funnel marketing strategy, from understanding web behavior to executing optimized marketing campaigns.

  • Segment Builder 2.0

    To be able to deliver a truly great customer experience, you need to understand customer patterns and find shared motivations that can transform them into lifelong loyal customers. Data Talks CDP makes it possible to centralize your segmentation and share them across your systems, re-engage churning customers, and target your segments in real-time hyper-personalized campaigns. Data Talks is revamping its Segment Builder to allow users to be even more flexible in creating segments to act on. 

    We’re currently working on our Segment Builder 2.0, which will include the flexibility for our users to group profiles on any type of data they have ingested into our CDP, including both profile, event and inventory data. Users will be able to apply a range of different time periods to the segments they’ve created and computer traits (e.g. minimum, maximum, average). You’ll be able to create computed traits directly in our Segment Builder that are completely custom for you, for instance if you want to segment on your Customer Lifetime Value you can do that by simply adding your formula to our Segment Builder.

  • Identity Resolution

    Achieving a unified customer view will ensure that you are working with the most accurate and up-to-date understanding of your customers as possible, a crucial part in order to be able to deliver the best customer experience possible. A unified customer view allows you to analyze customer behavior to better target and personalize future customer interactions. Ultimately, having a unified customer view makes a big difference for succeeding with your marketing efforts with regards to being able to create engaging and personalized campaigns, as without it you won’t be able to understand your customers to the extent that you need to. 

    Data Talks CDP will act as the single source of truth with the capability of Identity Resolution. It’s the process of collecting and matching identifiers across touchpoints and merging the data into one unified profile view of customers and prospects that interact with your business. In order to achieve a unified view of both customers and prospects we need to understand who our customers are across the different touchpoints in their customer journey, and we are building the best capability to be able to resolve those identities so that you can understand how your customers are behaving.

  • Golden Record

    The next step of using your unified customer view to its full potential is to create a Golden Record. A Golden Record is what it sounds like, a golden standard of your unified profile. 

    A Golden Record contains all the data you need to analyze and uncover how, when, where, and what to engage each customer with. By having a golden record you won’t have to waste your time tracking down data from across your systems, everything will be neatly collected and organized according to your needs in Data Talks CDP. Our golden records that you will be able to establish for each profile eliminates the risk of incomplete, outdated, and duplicate records being used during marketing analytics and campaign efforts, which can lead to inaccuracies that can severely impact marketing campaign performance and leave revenue on the table.


For more details check the

Data Talks CDP Changelog
Shape the future of Data Talks CDP

Tell us your opinion

Tell us which of the below features you like to see in the application and why it is important for you. Your opinion will help our product Team to prioritize the features with the highest business value.

  • Orchestrated Workflows

    Such as Welcome-, Birthday-, or Abandoned Cart actions.

  • Facebook Messenger

    More communication channels - Facebook Messenger

  • SMS

    More communication channels -SMS

  • Mobile In-App Notifications

    More communication channels - Mobile In-App Notifications

  • Mobile Push Notifications

    More communication channels - Mobile Push Notifications

  • Viber messaging

    More communication channels - Viber messaging

  • WhatsApp Messenger

    More communication channels - WhatsApp Messenger

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