Product Roadmap

Data Talks CDP RoadMap

Main Features You Can Expect

• Gamification

  It’s important to provide something interesting for your supporters to participate in. You can increase supporter engagement with some games which are relevant to your team and matches. Moreover, they will help you to acquire their contact information, which means you can increase your supporter database in the CDP. Data Talks CDP will be able to provide you with the Gamification opportunities that you implement your own games which your supporters can joyfully participate in, which leads to an increase in supporter engagement and the size of the supporter base. The game can be score prediction, line-up prediction, vote for POTM (Player of the Month), and more.

  

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• Form Builder

  In the future, you will be able to build your own preference center in the Form builder of the CDP. The preference center will be the easiest way to collect your supporters’ info about their preferences for your sport organisation and marketing campaigns and the Form builder will provide the easiest way to create and customise your own preference center. The Form builder in the CDP will also provide you with additional possibilities available by Forms, such as the contact collection form on your website, which means that you will be able to merge the result of the contact form with the CDP right away without any additional process.

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• Transactional Email & SMS

  In the near future, the Email builder and SMS sendout feature in the CDP will be expanded to include the functionality to send real-time delivery transactional email and SMS. Transactional email and SMS usually mean the confirmation of a transaction, which can include the confirmation of ticket purchase, merchandise purchase, and stadium tour booking. Moreover, you also can expect sales to increase by including promotion alerts and relevant offer information in transactional sendouts, which usually have an almost 100% open rate. This feature will enable you to handle every sendouts and relevant data analysis in one place and also help you to optimise the purchase funnel and increase sales.

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• Dashboards for the Public

  As a user of the CDP, you are able to see the data visualizations and analysis in your dashboards of the Analytics Framework. The dashboards enable your organisation’s internal users to see the overview and track KPIs in the easiest and most understandable way. But what if you would like to share your dashboards with external stakeholders? For example, to show your ticket sales status to the management, or a campaign’s results to your sponsors? You could give access to the CDP but it would mean allowing all these people to see all of your data in the CDP. Instead of this, you will be able to share specific dashboards by sharing the public URLs or sharing preset passwords for dashboards, this way you’ll be able to provide relevant information to the public without giving away control over your database.

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• Geographical Map Chart

  Often, you might need to see your data visualized on a geographic map, especially in the case if you have a very diverse supporter base. You might want to see which city most of your supporters are based in and which branch in other countries is the most profitable on a geographic map, rather than a table or a column chart since it is more recognisable and understandable. The Geographic Map Chart will be introduced in the Analytics Framework of the CDP to meet these needs.

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• A/B/X testing for Sendouts

  We are constantly working to improve the experience you provide to your supporters, which leads to increases in engagement and more revenue. A/B/X testing for email campaigns and SMS sendouts will allow you to test multiple variants in sendout campaigns in the CDP. You will be able to test different subjects, sending times, and contents for your sendouts, you’ll also be able to view the results of how the tested sendouts are performing in regard to your organization’s KPIs and use the results to optimise your next campaign.

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• Campaign Tracking with URL-builder

  Tracking the behavior of not-logged-in visitors on your website helps you to increase the quantity and quality of your website behavior analysis. We are working on an advanced web-tracking solution based on URL enrichment. With this solution, you can keep track of the identified visitors’ behavior such as their interest in your jersey and the time spent on your homepage regardless of whether they logged in or not. It will allow you to understand how your supporters behave on your website better and to provide a more personalised marketing campaign, which will lead to an increase in engagement and conversions.

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• Setting Targets for Campaigns

  You always need targets to measure your performance, especially in the case of sales. Setting targets for your matches and campaigns will help you not only monitor how your revenue is meeting your targets but also figure out how you can improve further. The CDP will allow you to set targets such as ticket sales per match/season, and merchandise sales during specific periods. You will also be able to see how your campaigns have been helpful to increase your revenue, or which campaign have not been helpful, giving you hints for improvement. To make targets not just simple reporting metrics, you will be able to set targets for key segments or even for ticket types or blocks of your stadium, this way helping improve your campaigns and results.

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• Out-Of-The-Box Dashboards

  With an abundant customer base in sports, Data Talks makes selling tickets simpler than ever, by providing standard insights that are available straight out of the box, from the moment your ticketing, merchandise sales, and other data types reach the CDP. With our preconfigured Out-of-the-box dashboards, we aim to enhance the user experience of the CDP and provide insights that you need to create and measure your campaign success. They will include predefined charts showing frequently used data configurations such as ticket sales per day, merchandise sales breakdown by key audiences, and web behavioral or campaign performance insights. The out-of-the-box dashboards will extend the flexible, self-service analytics capabilities of the CDP, where you can explore and visualize any of your data freely. They will help you adapt to the world of data visualization easily once your onboarding to the CDP is complete.

  

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• Facebook and Twitter Integration

  Social media channels are great resources for understanding your supporters regarding their interests and needs. We want to enable you to collect and manage the behavior data from different social media channels in the CDP together with data collected from other sources, such as your ticketing or merchandise data. You will be able to figure out the meaningful relationship between detailed insights regarding how your supporters react to your SoMe campaigns and your sales data. It will allow you to continue to focus on the most engaging campaign and increase your sales opportunities. Facebook and Twitter Behavior analytics are around the corner and will be readily available as Out-Of-The-Box dashboards.

  

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• Fan ID & Preference Center

  The data you use in the CDP are mostly composed of the information collected through channels such as ticketing systems, merchandise shops, and OTT platforms without supporters’ direct interaction. It offers a great understanding of the supporters’ behavior and the interest itself, however, imagine if you could see how each supporter actually thinks. This is the information we can collect using Data Talks’ new Preference Center, which enables supporters to submit their preferences directly to the club. Your supporters will be able to set their preferences for marketing and transactional messages, channel and frequency in the preference center. In addition, you can capture some fascinating information about who their favourite player is or which merchandise they are most eager to buy, providing you with an extraordinary view of your supporters’ behaviour that you can use to enhance your commercial results and create a relevant supporter experience. All the supporters’ profiles you have in the Data Talks CDP will be given their own Fan ID, enabling them to access the preference center.

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• Email Builder 2.0

  – We want you to feel comfortable using our email builder, especially putting the elements you want without any unnecessary complexity or technical details. The brand-new email builder will be reorganized with a component-based editor, which will make your email templates error-proof for all email clients. Additionally, the new component-base editor will offer you a clearer interface, allow you to create your emails faster and make them more beautiful, and prevent your supporters from witnessing design errors in your marketing campaigns.

  – This version of the email builder will solve the multi-identifier issue mentioned above, enabling you to choose whether you send the email to several email addresses which belong to one profile or just send it to one of them. If you choose to send it to just one email address, you can set the priority between different email addresses based on your needs: Personal email address or work email address? It’s up to you. The analytics regarding open rate and link click rate will be provided separately per each profile and per each email address.

  

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• Advanced Web Behavior Analytics

  We are striving to enhance the range of data you can collect with Data Talks’ web tracking analytics. It will enable you to keep track of which forms the visitors submitted but also how they react to your latest campaign and who types the zip code to calculate the shipping fee. It is important that you can get this supporter’s behavioral insight with their actual contact information and demographic data in the CDP. If a user abandoned the checkout process in your ticketing or merchandise platform, the CDP will enable you to check his/her contact information and create a specific segment to send a reminder email, stimulating their desire to buy your merchandise again and increasing sales opportunities. Likewise, Data Talks Sports CDP with Advanced Web Behavior Analytics will allow you to improve your full-funnel marketing strategy, from understanding web behavior to executing optimized marketing campaigns.

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• Segment Builder 2.0

  To be able to deliver a truly great customer experience, you need to understand customer patterns and find shared motivations that can transform them into lifelong loyal customers. Data Talks CDP makes it possible to centralize your segmentation and share them across your systems, re-engage churning customers, and target your segments in real-time hyper-personalized campaigns. Data Talks is revamping its Segment Builder to allow users to be even more flexible in creating segments to act on. 

  We’re currently working on our Segment Builder 2.0, which will include the flexibility for our users to group profiles on any type of data they have ingested into our CDP, including both profile, event and inventory data. Users will be able to apply a range of different time periods to the segments they’ve created and computer traits (e.g. minimum, maximum, average). You’ll be able to create computed traits directly in our Segment Builder that are completely custom for you, for instance if you want to segment on your Customer Lifetime Value you can do that by simply adding your formula to our Segment Builder.

  

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• Identity Resolution

  Achieving a unified customer view will ensure that you are working with the most accurate and up-to-date understanding of your customers as possible, a crucial part in order to be able to deliver the best customer experience possible. A unified customer view allows you to analyze customer behavior to better target and personalize future customer interactions. Ultimately, having a unified customer view makes a big difference for succeeding with your marketing efforts with regards to being able to create engaging and personalized campaigns, as without it you won’t be able to understand your customers to the extent that you need to. 

  Data Talks CDP will act as the single source of truth with the capability of Identity Resolution. It’s the process of collecting and matching identifiers across touchpoints and merging the data into one unified profile view of customers and prospects that interact with your business. In order to achieve a unified view of both customers and prospects we need to understand who our customers are across the different touchpoints in their customer journey, and we are building the best capability to be able to resolve those identities so that you can understand how your customers are behaving.

  

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• Golden Record

  The next step of using your unified customer view to its full potential is to create a Golden Record. A Golden Record is what it sounds like, a golden standard of your unified profile. 

  A Golden Record contains all the data you need to analyze and uncover how, when, where, and what to engage each customer with. By having a golden record you won’t have to waste your time tracking down data from across your systems, everything will be neatly collected and organized according to your needs in Data Talks CDP. Our golden records that you will be able to establish for each profile eliminates the risk of incomplete, outdated, and duplicate records being used during marketing analytics and campaign efforts, which can lead to inaccuracies that can severely impact marketing campaign performance and leave revenue on the table.

  

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Shape the future of Data Talks CDP

Tell us your opinion

Tell us which of the below features you like to see in the application and why it is important for you. Your opinion will help our product Team to prioritize the features with the highest business value.

• Orchestrated Workflows

  Such as Welcome-, Birthday-, or Abandoned Cart actions.

  

• Facebook Messenger

  More communication channels - Facebook Messenger

  

• SMS

  More communication channels -SMS

  

• Mobile In-App Notifications

  More communication channels - Mobile In-App Notifications

  

• Mobile Push Notifications

  More communication channels - Mobile Push Notifications

  

• Viber messaging

  More communication channels - Viber messaging

  

• WhatsApp Messenger

  More communication channels - WhatsApp Messenger