Product Features

Your best strategy is a happy supporter. With our Sports Customer Data Platform we help you to create a world-class supporter experience, based on your data.

Unlock a unified supporter view

Get a single source of truth with unified supporter profiles. Real-time data across supporter journey touchpoints allows you to get a complete overview of every action they performed – on their mobiles, on your website, and even in your offline store.

Unlock a unified customer view

Get a single source of truth with unified customer profiles. Real-time data across customer journey touchpoints allows you to get a complete overview of every action they performed – on their mobiles, on your website, and even in your offline store.

Target the right fans in real-time 

Target the right fan, at the right time, and offer the right product. Advanced segmentation allows you to segment your supporters into real-time audiences with similar preferences and act on them through the system of your own choosing – or directly from Data Talks CDP.

Target the right real-time audiences

Target the right person, at the right time, and offer the right product. Advanced segmentation allows you to segment your customers and prospects into real-time audiences with similar preferences and act on them through the system of your own choosing – or directly from Data Talks CDP.

Deliver engaging real-time supporter experiences

Deliver real-time personalized supporter experiences across every touchpoint. Design contextualized email campaigns without needing HTML knowledge, create engaging SMS campaigns or simply connect Data Talks CDP with your own Marketing Automation tool to deliver an omnichannel experience.

Deliver engaging real-time customer experiences

Deliver real-time personalized customer experiences across every touchpoint. Design contextualized email campaigns without needing HTML knowledge, create engaging SMS campaigns or simply connect Data Talks CDP with your own Marketing Automation tool to deliver an omnichannel experience.

Get ROI on your marketing strategy

Create real-time analytic dashboards and follow up on your KPIs instantly. Build your own charts or use our predefined widgets to get you up and running with your analytics in no time. No more guessing the outcomes of your marketing efforts.

Get ROI on your marketing strategy

Create real-time analytic dashboards and follow up on your KPIs instantly. Build your own charts or use our predefined widgets to get you up and running with your analytics in no time. No more guessing the outcomes of your marketing efforts.

Proactively target fans with predictive analytics

Predict what your supporters’ next moves are and leverage AI-based insights. Start predicting supporter propensity to buy, lookalikes, and churning supporters directly in Data Talks CDP without involving Data Scientists – and start acting proactively directly from Data Talks CDP.

Proactively target your audiences with predictive analytics

Predict what your customers’ next moves are and leverage AI-based insights. Start predicting customer propensity to buy, lookalikes, and churning customers directly in Data Talks CDP without involving Data Scientists – and start acting proactively directly from Data Talks CDP.

Getting started 

is easy

Empower your teams with a unified supporter view.

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