Data Talks brand resource center

Good data requires a strong system to keep it organized and consistent; a brand works much the same way. This brand system is the cornerstone of the Data Talks identity. Thank you for using it responsibly.

Data Talks logo

Our logo is our visual identity and the face of our company. Always adhere to these guidelines to keep our brand consistent. The Data Talks logo reflects the pillars of our brand – it is designed to be approachable, scalable, and balanced.

Construction

The logomark has two elements: the symbol and the monogram. The symbol results from a redesign of the previous Data Talks logo, as a simplified and more clear version of the data process represented by the waves inside the square. This logomark has only lowercase and the optical kerning  help to maintain brand recongnizable and legible.

Safe area

In order to protect brand’s integrity and keep the logo’s legibility, we created a safe area around the logomark based on half of the square’s dimensions.

Color application

Our logo should be Data Talks orange and dark purple on most backgrounds.

When this interferes with legibility of the logo, the logo should be all white, orange or dark blue. Please do not use any other color from the Data Talks color palette for the logo.

Scale

Our logo is designed to scale down in relevant contexts on print and screen.

Smallest sizes:

Horizontal — 36px / 0.51”

Vertical — 42px / 0.56”

Symbol — 24px / 0.25”

Logotype — 36px / 0.51”

Layouts

Our logo is available in three forms depending on use.

Horizontal

This is the main version of our logo. Whenever it is possible, we ask to use this version.

Vertical

When space or proportions don’t allow for our primary logo, you may use the vertical lock-up.

Symbol

When you need to use the logo in a form that is too small for the text to be readable, you may use the symbol instead.

Data Talks Logo guidance

Please review these sample design pieces as guiding examples of what to avoid.

Our logo should always be Data Talks orange, dark purple, or white.

Our logo should never be typed out. Please use the relevant asset file.

Our logo should never be inverted in any direction.

Our logo should never be stylized with any background colors.

Color

Primary brand colors

 

Data Talks Orange

#f35625

R 243

G 86

B 37

C 0 M 65 Y 85 K 5

 

Data Talks Dark Purple

#1f1451

R 31

G 20

B 81

C 62 M 75 Y 0 K 68

Dark mode

Light mode

Secondary brand color

Both dark & light mode, Data Talks Purple should be used in design elements that need to be supported with an accent color.

Data Talks Purple

#3B2D79

R 59

G 45

B 121

C 51 M 63 Y 0 K 53

Other colors

This colors should be used mainly on web.

Primary
Primary 2
Primary 3
Success
Warning
Danger
Info
Dark
Body Color
Secondary
Light
White

Typography

Headings, body and other common text elements.

Display 1
Display 2
Display 3
Display 4

Heading one

Heading two

Heading three

Heading four

Heading five
Heading six

“Here’s an insightful quote from the article that is worth isolating for emphasis.”

Lead Text Lead Link

Body Text Body Link

Small Text Small Link

Tiny Text Tiny Link

Buttons

Company Bio

Generic company bio

Data Talks helps you to create a world-class customer experience, based on your data. With their leading-edge Customer Data Platform (CDP) you can build personalized customer engagement by collecting, analyzing and acting on your data. First, you collect customer data from scattered sources, such as website, email, social media, apps, ads, plus more, into one place. Then you get a 360° customer view where you can discover valuable insights. Last but not least, you act on your insights using automated campaigns to create an outstanding customer experience!

Data Talks is an international company with Swedish roots. They work with companies across different verticals such as utilities, sports, entertainment, retail and ecommerce. Some of their customers are Bangkok Bank, AIK, Destination Gotland, Frälsningsarmén and The Swedish Golf Federation.

 

Sports vertical  – company bio

Data Talks helps you to create a world-class supporter experience, based on your data. With their leading-edge Customer Data Platform (CDP) you can build personalized fan engagement by collecting, analyzing and acting on your supporter data. First, you collect supporter data from scattered sources, such as ticketing, merchandise, mobile app, in-stadium sales or your website, into one place. Then you get a 360° support view where you can discover valuable insights. Last but not least, you act on your insights using automated campaigns to create an outstanding supporter experience!

Data Talks is an international company with Swedish roots. They work with clubs and organizations such as Sportfive, AIK, Hammarby, Djurgården and RC Lens to drive fan engagement, increase merchandise and ticket sales, and boost profit from supporters and sponsors.

 

Ecommerce & Retail vertical – company bio

Data Talks helps you to create a world-class customer experience, based on your data. With their leading-edge Customer Data Platform (CDP) you can build personalized engagement by collecting, analyzing and acting on your customer data. First, you collect customer data from scattered sources, such as website, email, social media, apps, web shop purchases, in-store purchases, plus more, into one place. Then you get a 360° customer view where you can discover valuable insights. Last but not least, you act on your insights using automated campaigns to create an outstanding customer experience!

Data Talks is an international company with Swedish roots. They work with companies such as AIK, Frälsningsarmén, Cyberphoto, Headspot and Myrorna to drive customer engagement and increase sales.

 

Utility vertical – company bio

Data Talks helps you to create a world-class customer experience, based on your data. With their leading-edge Customer Data Platform (CDP) you can build personalized customer engagement by collecting, analyzing and acting on your customer data. First, you collect customer data from scattered sources, website, email, social media, apps, plus more, into one place. Then you get a 360° customer view where you can discover valuable insights. Last but not least, you act on your insights using automated campaigns to create an outstanding customer experience!

Data Talks is an international company with Swedish roots. They work with companies such as Öresundskraft, AIK, Cyberphoto, Bangkok Bank and clubs Sportfive to drive customer engagement and increase sales. 

 

Entertainment vertical  – company bio

Data Talks helps you to create a world-class audience experience, based on your data. With their leading-edge Customer Data Platform (CDP) you can build personalized audience engagement by collecting, analyzing and acting on your data. First, you collect audience data from scattered sources, such as website, email, social media, apps, ads, ticket purchase, venue entrance, plus more, into one place. Then you get a 360° audience view where you can discover valuable insights. Last but not least, you act on your insights using automated campaigns to create an outstanding audience experience!

Data Talks is an international company with Swedish roots. They work with companies such as AIK, Öresundskraft, Swedish Golf Federation, Cyberphoto and Destination Gotland to drive customer engagement, increase merchandise and ticket sales, and boost profits.

Templates

Presentation Template

Downloads

Data Talks Logo

Updated on June 18, 2020

Typography

                                     Updated on June 18, 2020

Iconography

Teammates only         Updated on June 18, 2020

PDF Templates

Teammates only         Updated on June 18, 2020

Social Media images

Teammates only         Updated on June 18, 2020

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