Each episode on this podcast is specially curated to give you deep and current insights on how you can get more supporters, superior sales, and real revenue. So if you work in the sports industry and want to learn more about how you can do just that and more, never miss an episode!
Tune in every Tuesday for a new episode.
#141 Bringing new audiences into football - Stef McLoughlin
#140 - Grow Your Global Fanbase: Internationalisation strategy made easy
In this episode of the Sports CDP Crash Course, we dive into a game-changing strategy for any club looking to dominate on a global scale: international expansion through data-driven insights. Learn how clubs like Bayern Munich and RB Leipzig use supporter data to identify untapped international markets and create campaigns that truly resonate.
We explore the power of gamification to engage new fans, the art of segmentation to deliver targeted offers, and the impact of A/B testing to refine your messaging. Whether you’re a club aiming to break into Southeast Asia or strengthen your fanbase in the United States, this episode is packed with practical insights.
Tune in to discover how you can use data to not just reach new markets, but to connect with them in meaningful ways, driving both merchandise sales and ticket demand. If your club is serious about global expansion, this is one episode you don’t want to miss!
#139 Increasing visibility despite media disparities in women's sport - Karen Ramirez
In this episode guest host Karen Ramirez, founder and skipper of Sporting Sheroes, tackles the critical issue of media visibility for women’s sports.
Karen explores the current state of media coverage, highlights key findings from the Women’s Sports Trust Visibility Report, and discusses the challenges and opportunities for enhancing the profile of women’s sports. She shares practical tips for athletes, teams, and clubs to boost their media presence and engage with fans more effectively.
Tune in to discover how you can contribute to driving greater recognition and support for women’s sports, and join our community in the movement toward more equitable media coverage.
In this episode of “Sports CDP Crash Course,” we are joined by Carl-Erik Moberg, the dynamic CEO and Co-Founder of TicketCo, a company that’s revolutionizing digital ticketing for sports organizations, events, and venues worldwide. Carl-Erik’s entrepreneurial journey began at the age of just 16, when he launched his first venture, offering waterskiing courses and event ticket sales. His passion for innovation and growth led him to successfully manage over 20 restaurants and venues, and he has since spearheaded TicketCo’s expansion throughout Europe.
Join host Lorraine Moalosi as she dives deep into Carl-Erik’s remarkable journey, the groundbreaking innovations driving the digital ticketing industry, and the key strategies sports organizations can adopt to navigate the ever-evolving landscape of ticket sales, fan engagement, and technology in today’s world of events.
In this episode of “Sports CDP Crash Course,” host Lorraine Moalosi reveals two game-changing strategies that successful sports organizations use to harness the power of social media. Use engaging gamification techniques to convert social media followers into known contacts. Learn how interactive games like score predictions and “Wheel of Fortune” campaigns can enhance fan engagement and help build a valuable contact database and increase fan loyalty.
Additionally, Lorraine explores how utilizing a Sports Customer Data Platform (CDP) to find lookalike audiences on platforms like Facebook Ads and Google Ads can dramatically improve your targeted advertising efforts. By identifying and targeting audiences with similar traits to your existing fans, you can achieve higher conversion rates, optimize your marketing spend, and expand your fan base effectively.
Our next guest is the CEO of Great Britain Wheelchair Rugby Jason Brisbane. Jason is also the current Chair of the Europe, Middle East, and Africa region of the Global Institute of Sport. Jason previously worked as the Head of Community and Grassroots Development at the NFL – leading on the strategic and operational growth of NFL Flag in the U.K across both schools and community settings. He was also the Head of Student Services and Academy tutor at Bolton Wanderers Football Club. Moreover, Jason was a professional athlete playing for the San Diego Chargers in the NFL and for teams in Finland, Spain, and Switzerland, and is a qualified teacher.
Join your host Lorraine Moalosi, as she talks to Jason Brisbane about daring to do things differently in the sports industry.
In this episode of “Sports CDP Crash Course,” host Lorraine Moalosi delves into strategies for sports organizations to attract more tourists and boost ticket sales. Discover how leveraging a Customer Data Platform (CDP) can help you implement geo-targeted marketing campaigns to reach tourists based on their location. Learn how to partner with local tourism agencies to create enticing travel packages that include match tickets.
Explore the benefits of personalized communication by tailoring offers to tourists’ interests and preferences. Find out how enhancing the in-stadium experience with data-driven insights can lead to memorable visits and exclusive tours. Finally, understand the importance of post-visit engagement to maintain connections and encourage repeat visits.
Hello, I am Lorraine. I am the Head of Communications at Data Talks, producer, host of the Sports CDP crash course, and Leader of the Women in Sports: Beyond the hashtag initiative.
If you are passionate about women’s sports, data, selling more tickets and merchandise, and negotiating sponsorship agreements of higher value. Then feel free to get in touch with me.
