Sports CDP
Crash Course

𝗪𝗲𝗹𝗰𝗼𝗺𝗲 𝘁𝗼 𝘁𝗵𝗲 𝗦𝗽𝗼𝗿𝘁𝘀 𝗖𝗗𝗣 𝗰𝗿𝗮𝘀𝗵 𝗰𝗼𝘂𝗿𝘀𝗲 𝘄𝗶𝘁𝗵 𝗗𝗮𝘁𝗮 𝗧𝗮𝗹𝗸𝘀!

A circle with a pair of headphones in it on a transparent background
 Our podcast
A circle with a envelope and a star in it on a transparent background
 Our newsletter
A circle with a talking stick figure in it on a transparent background
 Become a guest
A circle with 3 stick figures in it on a transparent background
 Our community

Sports CDP Crash Course

Each episode on this podcast is specially curated to give you deep and current insights on how you can get more supporters, superior sales, and real revenue. So if you work in the sports industry and want to learn more about how you can do just that and more, never miss an episode!

Tune in every Tuesday for a new episode.

Celebratory cover of the podcast with Lorraine and Stefan

#100 Milestone celebration with Lorraine Moalosi

Welcome to a momentous occasion! Today marks our 100th consecutive episode of the Sports CDP Crash Course, and we’re flipping the script to bring you a celebration like no other. Today, the host is our CEO and Founder, Stefan Lavén, but the spotlight is on a remarkable individual who’s been the heartbeat of our podcast journey Lorraine Moalosi.  

Lorraine is more than just a name; she’s the soul of our podcast. As the mastermind behind Data Talks’ “Women in Sports: Beyond the Hashtag” initiative, she is a beacon for positive change and inclusion in the sports data realm. 

Join us as we delve into her insights, celebrate the journey so far, and anticipate the exciting road ahead. 

An image of Karen Ramirez

#99 The journey of women’s rugby - Karen Ramirez

Join Karen Ramirez in this month’s podcast as she talks about the exciting rise of women’s rugby. From university teams to the Allianz Premiership Women’s Rugby Club tournament launch, Karen explores the game’s journey, emphasizing its impact on communities and players.

As we look forward to major tournaments like the Women’s Six Nations Championship and the Women’s Rugby World Cup, Karen highlights how women’s rugby breaks away from its elitist image and makes a positive difference. She shares inspiring stories of trailblazers like Maggie Alphonsi and Zainab Alema, showcasing the game’s diversity and inclusivity.

Tune in to learn how women’s rugby is not just a game but a force for positive change on and off the field!

Cover photo with portrait of Nancy Hensley

#98 Nancy Hensley: How AI transforms sports industry

In this episode of Sports CDP Crush Course, we host Nancy Hensley, a dynamic leader in AI and data-driven technology and a founding member of Mercury 13. This revolutionary ownership group focuses on acquiring majority stakes in women’s football teams across Europe and Latin America. Nancy shares her journey into the sports industry, emphasizing the transformative potential of AI in reshaping how sports are consumed.

The discussion explores Mercury 13’s mission to challenge the ownership paradigm in women’s football, advocating for sustainability and profitability. Nancy underscores her commitment to empowering female athletes through data and analytics, promoting a player-centric approach.

For more insights and to connect with Nancy, check out her profiles on LinkedIn, and Twitter.

Last episodes

#97 Ten common mistakes that clubs make when developing their sports marketing campaigns

This week we talk about how sports clubs can improve their marketing campaigns. We discuss ten common mistakes they make, like not having clear goals, focusing too much on sales, and not understanding their fans.

We also emphasize the importance of using data and fan feedback. Timing and creative content are key too. By avoiding these mistakes, clubs can create better campaigns that connect with their fans and achieve their goals.

    Podcast cover with athletes.

    #96 Marketing the game: Fans just want to be seen

    Many fans identify more with their favorite teams than their work or social groups, and some even liken this passion to their religious identity.

    However, a study by Nielsen’s Sports reveals that about 40% of fans believe male sports are driven by money, leading to a sense of disillusionment. To address this, we share a success story where a club thanked its fans, resulting in significant revenue generation, mainly through membership renewals. We offer tips for acknowledging and engaging fans effectively, emphasizing thank-you campaigns, tailored offers, consistent and transparent communication, and, most importantly, maintaining an emotional connection

                                                Cover with David Kiryo´s portrait photo

                                                #95 In conversation with David Kiryo - The power of data in fan engagement

                                                  In this episode, we sit down with David Kiryo, a Customer success manager at Data Talks, to explore the world of data-driven success in the sports industry. David shares his experiences working with international clubs like PAOK FC, the Dolphins in Australia, Lewes FC in the UK, and Crvena Zvezda in Serbia, helping them achieve exceptional campaign results. He emphasizes the importance of fan engagement and how it goes beyond revenue generation.

                                                  David discusses the power of Data Talks’ platform, which offers a 360-degree view of supporters, collecting data from various sources in one convenient place. He highlights the benefits of fan engagement strategies that build emotional connections with supporters. 

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Podcast cover with Karen Ramirez

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      #94 Inside the sports industry with Karen Ramirez: The importance of coaching off the field

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  In this episode, Karen Ramirez, the founder of Sporting Sheores, returns as a guest host to focus on the vital role of coaching in sports, both on and off the field.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  We celebrate Simone Biles’ remarkable comeback, showcasing the importance of mental health in sports. We emphasize the need for athletes to prioritize mental well-being, mirroring the ebbs and flows of sports and life.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Join us in recognizing the impact of coaching, resilience, and mental well-being in the world of sports. 

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    About the host

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Lorraine Moalosi

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Hello, I am Lorraine. I am the Head of Communications at Data Talks, producer, host of the Sports CDP crash course, and Leader of the Women in Sports: Beyond the hashtag initiative.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    If you are passionate about women’s sports, data, selling more tickets and merchandise, and negotiating sponsorship agreements of higher value. Then feel free to get in touch with me.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Lorraine Moalosi