Each episode on this podcast is specially curated to give you deep and current insights on how you can get more supporters, superior sales, and real revenue. So if you work in the sports industry and want to learn more about how you can do just that and more, never miss an episode!
Tune in every Tuesday for a new episode.
#132 How to sell more memberships this summer
Welcome to another episode of Sports CDP Crash Course, hosted by Lorraine Moalosi. Today, we’re diving into how to boost season membership sales this summer with three key strategies. First, we’ll explore gamification, where you can engage fans with interactive games and loyalty programs that encourage participation and foster a sense of community. Next, we’ll discuss the importance of preference centers, which allow you to personalize content delivery and increase engagement by respecting fans’ communication preferences. Finally, we’ll cover how exclusive offers can drive early sales by providing special deals for your top fans, creating urgency and excitement around your memberships.
#131 In conversation with Thomas Rypens - Club Brugge's approach to fan behaviour and innovation
Join host Lorraine Moalosi in an insightful conversation with Thomas Rypens, Direct-to-Consumer Director at Club Brugge. Discover how Thomas oversees fan engagement through ticketing, merchandising, and digital strategies, while leading Club Brugge’s Customer Experience team.
Gain valuable insights into fan behaviour and the pivotal role of innovation in shaping the future of sports. Tune in for an engaging discussion that explores the evolving landscape of sports industry dynamics.
#130 Sell out those season tickets this summer
In this episode, we explore five powerful strategies to boost your season ticket sales this summer. Discover how personalized email campaigns can increase conversions by targeting fans based on their preferences and behaviors. Learn to adjust prices in real time with dynamic pricing strategies, and enhance your social media targeting by integrating your CDP with platforms like Meta and Google Ads. We’ll also discuss how in-app personalization and website tracking can drive engagement and sales, and how predictive analytics can help retain loyal fans while targeting at-risk customers.
We’ve created a cheat sheet to help you sell out tickets year-round. Contact me to get your copy. Tune in for actionable insights to elevate your season ticket sales. Don’t forget to subscribe and leave a review!
In this episode, we dive into the fascinating world of sports, business, and gender equality with Fanny Almersson, a passionate researcher and PhD student at the Stockholm School of Economics. Fanny shares her personal journey—from playing football as a young athlete to her current role studying the inner workings of successful women’s clubs in the Nordics.
Discover how sports shaped Fanny’s character, teaching her teamwork, resilience, and the value of hard work. Hear about her inspiring mission to create more opportunities for girls in sports and ensure they benefit from the same transformative experiences she did. Join us for an enlightening conversation celebrating the power of sports, research, and equality. Whether you’re a sports enthusiast, a business aficionado, or simply curious about the impact of gender inclusivity, this episode is a must-listen!
In this week’s episode, Lorraine dives into effective strategies for converting social media followers into known contacts, a crucial step in ensuring packed stadiums and sustained revenue for sports organisations.
Discover how offering exclusive content, running contests and giveaways, incorporating gamification, and utilising quizzes and polls can significantly enhance fan engagement. Lorraine also discusses the power of personalised experiences and loyalty programmes in fostering a deeper connection with fans.
Whether you’re part of a league, club, or federation, turning those likes and follows into tangible data can significantly enhance your marketing efforts and fan engagement.
In this episode, we explore sponsorship, a fundamental way to fund your sport at any level. Whether you’re an elite athlete or part of a grassroots team, securing sponsorship can seem daunting. We’ll address common doubts, such as not having a sponsorship package ready, feeling not good enough, and not knowing where to start.
Join Karen Ramirez as she shares practical advice on creating a compelling sponsorship package, identifying potential sponsors, and marketing your proposal effectively. She also discusses setting clear expectations with sponsors and delivering on your promises to build lasting partnerships.
Join host Lorraine Moalosi on the Sports CDP Crash Course Podcast as she talks with Philip Nordfeldt, Senior Vice President of Sales at Data Talks. With over 25 years of experience in ticket sales, Philip shares his expertise on putting fans at the center of sales strategies and optimizing ticket sales for sports events. He discusses the unique challenges of the sports industry, strategies for maximizing matchday revenue, and balancing innovation with profitability.
Philip also discusses navigating GDPR while embracing new technologies and shares his vision for the sports industry’s future. Tune in for valuable insights on enhancing fan engagement and achieving commercial success in sports.
Hello, I am Lorraine. I am the Head of Communications at Data Talks, producer, host of the Sports CDP crash course, and Leader of the Women in Sports: Beyond the hashtag initiative.
If you are passionate about women’s sports, data, selling more tickets and merchandise, and negotiating sponsorship agreements of higher value. Then feel free to get in touch with me.
