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Data Talks Pricing

Pricing that scales with you

Our platform will help you sell more tickets, sponsorship packages, 
and merchandise – no matter where you start from today

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Everything you need to create an outstanding supporter experience! *Please keep in mind that this is just an estimation

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  • A complete understanding of each supporter
  • Unlimited Sources
  • Unlimited Destinations
  • Advanced Tag Management
  • Segmentation Builder
  • Self-Service Analytics
  • User Roles & Permissions
  • Data Governance
  • Machine learning & AI capabilities
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All features

Calculate your price

Everything you need to create an outstanding supporter experience!

*Please keep in mind that this is just an estimation.

Select size of your contact database

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Estimated price 0 €

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    Everything you need to create an outstanding supporter experience!
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    Standard

    Start Now
    Collect online & offline data
    Web
    Mobile
    Cloud
    App
    Files
    A complete understanding of each supporter
    Identity resolution
    Profile Relationships
    -
    Profile Analytics
    Profile KPIs
    Pre-built
    Out of the box + Self service analytics
    Targeting your Audience
    Manual Segmentation Builder
    Algorithmic Segmentation
    -
    Segmentation Analytics
    Segment export to 3rd party systems
    Advanced Analytics
    Insightful Dashboards
    Pre-built
    Scorecard
    Pre-built
    Ad-hoc Analysis
    Dashboard/ Scoreboard
    Pre-built/Self-Service
    Communicate with your Customers
    Email
    Newsletters, Ad-hoc Emails, A/B testing
    SMS
    Transactional SMS
    Transactional Emails
    Viber sendouts
    FB Conversion API
    Facebook Ad Services
    Google Ad Services
    Triggered actions
    Score predition
    Man of the match
    Simple poll
    Lineup selector
    Wheel of fortune
    Send data anywhere
    File exports
    1 per day
    Real time Secure Data Sharing to a Warehouse
    Marketing Automation
    Connect with all your systems
    Control your data
    User deletion
    Customer data discovery & inventory
    Replay historical data
    -
    Data Anonymization
    -
    Usage & Billing
    Contacts that can be added
    Unlimited
    Price
    Starts at 1699€ per month
    Seats
    Unlimited
    Payment method
    Invoice
    Contract length
    Annual (save 10%) or Monthly
    Support
    Email support
    On demand videos & documentation
    Customer Success Manager
    Support
    Up to 20 hours per month
    Professional Services
    Add on
    Uptime SLA
    Security
    Multi-factor authentication
    Granular roles & user permissions
    Zero trust network
    256-bit AES encryption
    SOC 2/3
    ISO 9001 / ISO 27001
    GDPR & PDPA compliance

    9 reasons why sports organizations don’t hesitate

    "A partnership with Data Talks has let us take our data strategy in the cooperation with rights holders to the next level."
    "At SPORTFIVE, our goal is to bring together brands, rights holders, media platforms, and fans to create next-level partnerships. And to achieve this, we need to work data-driven by eliminating data silos. Our partnership with Data Talks has allowed us to take our data strategy in cooperation with rights holders to the next level. We and our partners are now able to gain deep insights into merchandising, ticketing, and fan behaviour and ultimately create a 360-degree fan view which will allow us to create meaningful and personalized fan experiences in all areas and thus increase revenues."
    Florian Ludewig
    Florian LudewigSenior Director Data Warehouse at SPORTFIVE
    “We partnered up with Data Talks as they have a deep understanding of sports data, and ultimately how to deliver smarter, more personalized campaigns.”
    “Understanding our supporters, how and when they most want to be communicated with, will allow us to further our reach and increase revenue and supporter engagement. In 2023, Sweden will host the Handball World Championship that is held in multiple locations; hence the complexity of the analytics capabilities that we need to offer a good supporter experience will increase. Therefore, we saw the need of partnering up with Data Talks as they have a deep understanding of sports data, how we can convert it into revenue, and ultimately how to deliver smarter, more personalized campaigns. We’re also excited to welcome Data Talks as a partner to the Swedish National team.”
    Stefan Lövgren
    Stefan LövgrenManaging Director at Svenska Handbollslandslaget AB
    “Data Talks has vast knowledge in sports and understanding of how to convert data into revenues”
    “The 28th IHF Men’s World Championship will be a global-scale event with a magnificent amount of attendees as well as supporters in front of TVs and broadcasts. It’s an exciting opportunity to combine a vast amount of online and offline, transactional and behavioral data, in order to use the smart insights to deliver exceptional supporter experiences and increase revenue streams. We saw the need of partnering up with Data Talks because of their vast knowledge in sports and understanding of how to convert data into revenues, and how to deliver smarter, more personalized campaigns and experiences. We’re excited to also welcome Data Talks as one of the sponsors of the 28th IHF Men’s World Championship.”
    Krister Bergström
    Krister BergströmCEO at Handbolls-VM 2023 AB
    “We chose to partner with Data Talks because of their expertise in the sports industry”
    “Our ambition at Björklöven is to deliver fan experiences that are relevant and engaging. That’s why we chose to partner with Data Talks, because of their deep understanding of the sports industry combined with their data expertise – which will let us both boost current revenue streams and create new ones.”
    Anders Blomberg
    Anders BlombergCEO at Björklöven
    “Thanks to Data Talks, we can now adopt a proactive and future-proof strategy for the club.”
    Thanks to Data Talks and their expertise in sports, we can now adapt, be proactive, and create a future-proof strategy for the club. Having access to all our supporters has finally allowed us to gain the insights we need about our supporters. And these insights have been the key to optimizing our current revenue streams and finding new ones.
    Marie Angle
    Marie AngleHead of communication and CSR at BIK Karlskoga
    “Through our new strategic partnership with Data Talks, we envision a state of the art engagement with all our fans, everyday-everywhere.”
    “Loyalty isn’t grey. It’s black and white. You’re either loyal completely, or not loyal at all.” This is what we believe and through our new strategic partnership with Data Talks, we envision a state of the art engagement with all our fans, everyday-everywhere.
    Evaggelos Chrisohoos
    Evaggelos ChrisohoosDeputy Chief Executive Officer at PAOK FC
    “We partnered up with Data Talks because of their expertise in sports.”
    Our ambition at Lithuanian Football Federation is to enhance the customer experience in our e-commerce system for all our supporters. We are preparing a stronger e-commerce system for all football communities in 2022. In fulfilling this ambition, we partnered up with Data Talks because of their expertise in sports and understanding how to convert data into revenues, how to deliver smarter, more personalized campaigns.
    Edgaras Stankevičius
    Edgaras StankevičiusGeneral Secretary of Lithuanian Football Federation
    “Data Talks plays an important role in our work to reach more ambitious targets.”
    With their experience and expertise, Data Talks play an important role in our work to reach more ambitious targets and increase efficiency in our marketing. Data Talks has proven that we are the only ones who place restrictions on how we can use customer data to refine our core business.
    Fredrik Söderberg
    Fredrik SöderbergVice Club Director, AIK Fotboll
    “Data Talks has expertise in sports and how to convert data into revenues.”
    Our ambition in IFK Göteborg is to enhance the customer experience in our e-commerce system for all our supporters. In fulfilling this ambition, we partnered up with Data Talks because of their expertise in sports and how to convert data into revenues and deliver smarter, more personalized campaigns.
    Gustaf Rönneklev
    Gustaf RönneklevMarketing and Merchandising Manager at IFK Göteborg
    “With Dat Talks, we have reached the next level in fan data management, increased our supporter database 5X and our Supporter Lifetime Value 3X.”
    Working with Data Talks has been a strategic decision that we made already several years ago. Over the course of the cooperation, with the Sports CDP and the expertise of Data Talks, we managed to achieve a complete Single Supporter View by connecting web, offline and mobile app data which serves as the foundation for personalized campaigns and fully digitized services. All this helped us achieve significantly higher ticketing and in-stadium food and beverage revenue, and never-before-seen average stadium attendance.”
    Balazs Kulin
    Balazs KulinHead of Digital Innovations department, Sportfive Hungary
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    Data Talks is more 

    than just a software.

    What makes Data Talks unique is its highly trained and customer-obsessed people. By partnering with us, you will have access to experts within Data Engineering, Data Science, Marketing Automation & Analytics.

    That's great! We have customers who are in a similar, fortunate situation. However, we work with organizations that aren't satisfied with the status quo and constantly strive to improve their processes and relationships with their fans. Our customers partner with us because they understand that the Data Talks Sports CDP enables them to gain deep insights from their supporters and genuinely understand their needs. These insights are critical in order to deliver ticket campaigns your supporters will appreciate. And it doesn't stop there. These insights about your supporters will also allow you to uncover revenue opportunities beyond ticket sales, such as increased merchandise sales and the ability to negotiate sponsorship agreements of higher value. 

    Our CDP allows your data to be updated in real-time from any data source. However, the industry standard is nightly updates. While updates on a nightly basis of your data and insights are perfect for nearly every use case, we understand that some objectives might require different update frequencies. We work with you to understand these objectives and make recommendations that best suit your needs.

    You can get started using the platform and the first data-driven capabilities in as little as two weeks. This is way quicker than the industry benchmark, other platforms usually take between 3-9 months to implement.

    We understand that every organization is at a different stage in becoming more data-driven. That is why we listen closely during the sales process in order to understand your objectives and current level of digital maturity. With this information, we can match you with the most suitable CDP functionality level and Customer Success (CS) Manager. Your CS Manager will guide you through the CDP implementation process and focus your team's onboarding and training to match your objectives. We're with you every step of the way to ensure you get the most out of your data. Our Customer Success Managers will provide you with the resources and best practices so you act on your supporter data from day one.

    Our platform was designed by people with deep knowledge of the sports industry and experts in machine learning technology. This makes the Data Talks Sports CDP a powerful, intuitive platform and incredibly easy to use. Moreover, you can find use case videos on our website to help you get started straight away in creating campaigns. Furthermore, with the help of your CS Manager, all your questions will be answered, and all your campaign ideas will become a reality. Our CS team focuses on making implementation seamless and training a breeze. And the support continues even after implementation and initial training is complete too. Your CS Manager is with you every step of the way to share best practices, explore new use cases, and ensure your data remains clean and useable. So you can quickly gain a complete understanding of each supporter based on your supporter insights, create supporter segments based on these insights, and then, using these insights, send ticket campaigns that you know your supporters will really appreciate.

    Ultimately, the Data Talks Sports CDP is a cross-functional platform that helps align departments to have one single reliable data source with up-to-date data to inform all decision-making in an organization. This allows every department to optimize their decision-making and thus improve performance on all levels of your sports organization, ensuring that you sell more tickets, and merchandise and negotiate sponsorship agreements of higher value. While every sports organization is different, three main departments benefit from a CDP: Marketing, Commercial, and Management.

    Marketing teams (generally Coordinators, Managers, and Directors) love to use the inbuilt self-service analytics in the CDP to capture transactional, behavioral, and other types of supporter data, allowing marketers to gain a complete view of each supporter. They use the Segment Builder to create supporter segments based on their supporter data. And unlike marketing automation tools, marketers can segment supporters based on their behavior data, which is unique to customer data platforms. Once they have created a segment, marketers can target their supporter segments with tailored email and SMS campaigns they know supporters will appreciate. By sending personal and relevant campaigns to each supporter, marketers can feel confident that each campaign will support their main revenue goals: selling more tickets and merchandise and negotiating sponsorship agreements of higher value.

    The Commercial teams (generally commercial managers and Chief Commercial Officers) love using the CDP because the supporter data and insights in the CDP allow them to take all their commercial goals to the next level: from forming better strategic partnerships to gaining a competitive advantage, implementing and executing short and long-term plans to delivering development and financial goals across sponsorships, marketing, fundraising, merchandising, and events. In addition, supporter insights in the CDP allow the Commercial team to look beyond existing goals and uncover new revenue opportunities. 

    The Management teams (from managers to VPs) love that the Data Talks Sports CDP helps drive more data-driven decision-making throughout their organization and empowers departments to adopt more of a data focus. The CDP allows them to set more accurate revenue targets and increase return on investment on all team efforts.

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