More supporters Superior sales
Real revenue
We make it easy for sports organizations
to sell more tickets, sponsorship
packages, and merchandise
or
More supporters Superior sales
More supporters Superior sales
Real revenue
We make it easy for sports organizations
to sell more tickets, sponsorship
packages, and merchandise
Talk to our Experts in your region to find out how!
More supporters Superior sales
Real revenue
We make it easy for sports organizations
to sell more tickets, sponsorship
packages, and merchandise
Talk to our experts in your region to find out how!
Fill your stadium -
More matchday revenue
Engage first-time buyers and welcome more fans at each game. Make it easy for you to upgrade supporters to higher-priced seating categories.
Boost merchandise sales -
Increase average revenue
See outstanding results by offering the right product, to the right supporter, at the right time, and at the right channel.
Know your audience -
Boost sponsorship value
Segment your fanbase easier and in a more efficient way so you can offer your sponsors the targeted audiences they need.
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Sell more tickets, merch and negotiate higher sponsorship
We help you sell more tickets, merchandise and negotiate sponsorship agreements of higher value. At the heart of all this? Making sure that your supporters always receive the offers they appreciate.Learn more about our product
A one-stop solution for sports
“With Data Talks, we have reached the next level in fan data management, increased our supporter database 5X and our Supporter Lifetime Value 3X.
Working with Data Talks has been a strategic decision that we made already several years ago. Over the course of the cooperation, with the Sports CDP and the expertise of Data Talks, we managed to achieve a complete Single Supporter View by connecting web, offline and mobile app data which serves as the foundation for personalized campaigns and fully digitized services. All this helped us achieve significantly higher ticketing and in-stadium food and beverage revenue, and never-before-seen average stadium attendance.”
Balazs Kulin, Head of Digital Innovations department, Sportfive Hungary / Ferencvarosi Torna Club
“HockeyAllsvenskan clubs increased their contactable fan base by 70.2%, and average attendance surged by 24.6%.
Since starting to work with Data Talks in 2021, our partnership has truly evolved. Initially, we aimed to explore the potential of the customer data platform by initiating a pilot with one club, and the results were impressive. Then we decided to partner with Data Talks and provide all the clubs access to the platform. The key achievements were remarkable. HockeyAllsvenskan clubs increased their contactable fan base by 70.2%, and average attendance surged by 24.6%. Clubs experienced notable improvements in ticket sales and achieved higher average revenue. Most importantly, clubs learned to recognize the significance of data, segmentation, and data-driven strategies. The clubs learned how to understand their fans.”Gabriel Monidelle, the CEO of HockeyAllsvenskan
“With Data Talks, we grew our supporter base 3X in just one year.
We started in 2022, when we had 7,000 contacts. Fast forward a year, and we’ve tripled that number to over 20,000, with more growth on the horizon. We collect data from our own channels, like our OTT platform and games. Data Talks lets us connect the dots between these channels, showing us where people are engaging with us and what they’re into.
This helps us understand our fans and those keen on Austrian Ice Hockey. Our big plans involve growing the game all over Austria, getting more kids into hockey, and attracting more people to ice hockey. Data Talks is a key player, giving us a wider and more detailed reach. With it, we can connect with specific groups in different parts of the country, making our communication more effective.”
Ferdinand Perktold, Head of Marketing, Austrian Hockey Federation
“Upon implementing the platform and strategically targeting specific groups of people, we witnessed effects in terms of increased ticket sales and merchandise.
Handball is a highly successful sport in Austria; however, the reality is that football and skiing reign as the most popular sports. For those of us involved in sports such as ice hockey, basketball, volleyball, tennis, or handball, attracting more people requires additional effort. This is where Data Talks is actively helping us. In the past, we encountered challenges in recognizing our potential fan base and understanding our existing supporters. Although we knew we had thousands of followers, we lacked information about them, making direct communication a challenge. Our goal is to leverage the platform further, creating more refined campaigns to attract more people to handball games in Austria.”Christoph Joklik, Head of Marketing, Handball Austria
“Data Talks has been instrumental in helping us improving our data – both in quantity and quality.
However, their support extends beyond that; they actively bring ideas to the table and collaborate with our team to develop strategies that improve our engagement with fans. The synergy between Data Talks and our team has proven invaluable, and we’re excited about future projects and the potential to further enhance our fan engagement.Lazaros Bachtsevanos, Marketing and Sales Director, PAOK FC
“The collaboration with Data Talks marks a significant step forward for the club as we strive for data-driven marketing.
Firstly, Crvena Zvezda is dedicated to elevating fan experiences to new heights. Through data-driven decision-making and with the help of Data Talks, we will create innovative strategies tailored to their supporters’ needs and desires. The ultimate goal is to create unforgettable moments and a deeper connection between the club and its passionate fanbase.”Goran Živković, Head of Digital Growth, FK Crvena Zvezda
What our customers say about us and their success stories
Easily connect Data Talks Sports CDP with all your working systems.
Get a 360° view of your supporters
Want your organization to deliver targeted, highly personalized experiences – across all channels?
Achieve that level of omnichannel personalization with our Sports Customer Data Platform: Data Talks CDP.
Achieve that level of omnichannel personalization with our Sports Customer Data Platform: Data Talks CDP.
Driven by data
Data drives everything we do: from in-stadium purchases, ticket purchases, and stadium entrance data to merchandise sales, web and mobile app behavior. These are just a few examples of data our Sports CDP lets you collect and transform into actionable insights.
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Success Stories
Your best strategy is a happy supporter. Read how we help our clients to create a world-class supporter experience with our Sports Customer Data Platform. More detailed information on the success stories is accessible here.
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Said about us
We don’t like bragging, so we let our customers do it for us.
"A partnership with Data Talks has let us take our data strategy in the cooperation with rights holders to the next level."
"At SPORTFIVE, our goal is to bring together brands, rights holders, media platforms, and fans to create next-level partnerships. And to achieve this, we need to work data-driven by eliminating data silos. Our partnership with Data Talks has allowed us to take our data strategy in cooperation with rights holders to the next level. We and our partners are now able to gain deep insights into merchandising, ticketing, and fan behaviour and ultimately create a 360-degree fan view which will allow us to create meaningful and personalized fan experiences in all areas and thus increase revenues."
- Florian Ludewig, Senior Director Data Warehouse at SPORTFIVE
"We chose to partner with Data Talks because of their expertise in the sports industry"
"Our ambition at Björklöven is to deliver fan experiences that are relevant and engaging. That's why we chose to partner with Data Talks, because of their deep understanding of the sports industry combined with their data expertise - which will let us both boost current revenue streams and create new ones."
- Anders Blomberg, CEO at Björklöven
"Thanks to Data Talks, we can now adopt a proactive and future-proof strategy for the club."
Thanks to Data Talks and their expertise in sports, we can now adapt, be proactive, and create a future-proof strategy for the club. Having access to all our supporters has finally allowed us to gain the insights we need about our supporters. And these insights have been the key to optimizing our current revenue streams and finding new ones.
- Marie Angle, Head of communication and CSR at BIK Karlskoga
"Data Talks has vast knowledge in sports and understanding of how to convert data into revenues"
"The 28th IHF Men's World Championship will be a global-scale event with a magnificent amount of attendees as well as supporters in front of TVs and broadcasts. It’s an exciting opportunity to combine a vast amount of online and offline, transactional and behavioral data, in order to use the smart insights to deliver exceptional supporter experiences and increase revenue streams. We saw the need of partnering up with Data Talks because of their vast knowledge in sports and understanding of how to convert data into revenues, and how to deliver smarter, more personalized campaigns and experiences. We’re excited to also welcome Data Talks as one of the sponsors of the 28th IHF Men's World Championship."
- Krister Bergström, CEO at Handbolls-VM 2023 AB
"We partnered up with Data Talks as they have a deep understanding of sports data, and ultimately how to deliver smarter, more personalized campaigns."
"Understanding our supporters, how and when they most want to be communicated with, will allow us to further our reach and increase revenue and supporter engagement. In 2023, Sweden will host the Handball World Championship that is held in multiple locations; hence the complexity of the analytics capabilities that we need to offer a good supporter experience will increase. Therefore, we saw the need of partnering up with Data Talks as they have a deep understanding of sports data, how we can convert it into revenue, and ultimately how to deliver smarter, more personalized campaigns. We’re also excited to welcome Data Talks as a partner to the Swedish National team."
- Stefan Lövgren, Managing Director at Svenska Handbollslandslaget AB
“Through our new strategic partnership with Data Talks, we envision a state of the art engagement with all our fans, everyday-everywhere.”
“Loyalty isn’t grey. It’s black and white. You’re either loyal completely, or not loyal at all.” This is what we believe and through our new strategic partnership with Data Talks, we envision a state of the art engagement with all our fans, everyday-everywhere.
- Evaggelos Chrisohoos, Deputy Chief Executive Officer at PAOK FC.
“We partnered up with Data Talks because of their expertise in sports.”
Our ambition at Lithuanian Football Federation is to enhance the customer experience in our e-commerce system for all our supporters. We are preparing a stronger e-commerce system for all football communities in 2022. In fulfilling this ambition, we partnered up with Data Talks because of their expertise in sports and understanding how to convert data into revenues, how to deliver smarter, more personalized campaigns.
- Edgaras Stankevičius, General Secretary of Lithuanian Football Federation."
“Data Talks plays an important role in our work to reach more ambitious targets.”
With their experience and expertise, Data Talks play an important role in our work to reach more ambitious targets and increase efficiency in our marketing. Data Talks has proven that we are the only ones who place restrictions on how we can use customer data to refine our core business.
– Fredrik Söderberg, Vice Club Director, AIK Fotboll
“Data Talks has expertise in sports and how to convert data into revenues.”
Our ambition in IFK Göteborg is to enhance the customer experience in our e-commerce system for all our supporters. In fulfilling this ambition, we partnered up with Data Talks because of their expertise in sports and how to convert data into revenues and deliver smarter, more personalized campaigns.
– Gustaf Rönneklev, Marketing and Merchandising Manager at IFK Göteborg
Make Data Talks
your CDP partner
Leverage Data Talks Customer Data Platform
to deliver a world-class, end-to-end customer experience.
Stefan Lövgren
Managing Director
Svenska Handbollslandslaget
"We partnered up with Data Talks as they have a deep understanding of sports data, and ultimately how to deliver smarter, more personalized campaigns"
“Data Talks have a deep understanding of sports data, and understanding how and when our supporters want to be communicated with is key to increasing our reach and revenue. In 2023 Sweden will host the Handball World Championship and we want to offer a great supporter experience, partnering up with Data Talks allows us to meet the complexity of the data, which in extent will help us to deliver offerings that our supporters appreciate and create extra revenue. We’re also excited to welcome Data Talks as a partner to the Swedish National team”
Krister Bergström
CEO
Handbolls VM 2023 AB
“Data Talks vast knowledge in sports helps convert data into revenue”
“We saw the need of partnering up with Data Talks because of their vast knowledge in sports and understanding of how to convert data into revenues. The 28th IHF Men’s World Championship will be a global-scale event with a magnificent amount of attendees as well as supporters in front of the TV. It’s an excellent opportunity to combine offline, online, transactional, and behavioral data, creating not only an exceptional supporter experience but also extra revenue streams. So this is the perfect opportunity for us to work with Data Talks. We’re also thrilled to welcome Data Talks as”
Anders Blomberg
CEO
Bjökrlöven
"We chose to partner with Data Talks because of their expertise in the sports industry"
“Our ambition at Björklöven is to deliver fan experiences that are relevant and engaging. That’s why we chose to partner with Data Talks, because of their deep understanding of the sports industry combined with their data expertise – which will let us both boost current revenue streams and create new ones”
Florian Ludewig
Senior Director Data Warehouse
SPORTFIVE
"A partnership with Data Talks has let us take our data strategy in the co-operation with rights holders to the next level"
“At SPORTFIVE, our goal is to bring together brands, rights holders, media platforms, and fans to create next-level partnerships. And to achieve this, we need to work data-driven by eliminating data silos. Our partnership with Data Talks has allowed us to take our data strategy in cooperation with rights holders to the next level. We and our partners are now able to gain deep insights into merchandising, ticketing, and fan behaviour and ultimately create a 360-degree fan view which will allow us to”
Marie Angle
Head of communication and CSR
BIK Karlskoga
“Data Talks have allowed us to gain deeper and better insights about our supporters”
“Thanks to Data Talks expertise in sports and data, we have been able to create and adopt a data-driven strategy. Growing our supporter data and working actively with supporter data has finally allowed us to gain deeper and better insights about our supporters. Which have been the key to finding new revenue streams and optimizing our current ones!”
Evaggelos Chrisohoos
Deputy Chief Executive Officer PAOK FC
“Through our new strategic partnership with Data Talks, we envision a state of the art engagement with all our fans, everyday-everywhere.”
“Loyalty isn’t grey. It’s black and white. You’re either loyal completely, or not loyal at all.” This is what we believe and through our new strategic partnership with Data Talks, we envision a state of the art engagement with all our fans, everyday-everywhere.”
Edgaras Stankevičius
General Secretary
Lithuanian Football Federation
“We partnered up with Data Talks because of their expertise in sports.”
“Our ambition at Lithuanian Football Federation is to enhance the customer experience in our e-commerce system for all our supporters. We are preparing a stronger e-commerce system for all football communities in 2022. In fulfilling this ambition, we partnered up with Data Talks because of their expertise in sports and understanding how to convert data into revenues, how to deliver smarter, more personalized campaigns.”
Fredrik Söderberg
Vice Club Director
AIK Fotboll
“Data Talks plays an important role in our work to reach more ambitious targets.”
“With their experience and expertise, Data Talks play an important role in our work to reach more ambitious targets and increase efficiency in our marketing. Data Talks has proven that we are the only ones who place restrictions on how we can use customer data to refine our core business.”
Gustaf Rönneklev
Marketing and Merchandising Manager
IFK Göteborg
"Our goal is to provide the best supporter experience, for all of our supporters in all stages"
“With Data Talks we’ve been able to see how data converts to revenue, grow our supporter contact database, and create new revenue streams all while giving our supporters exactly what they want and in a way that they can really appreciate.”
Looking for some extra resources?
Explore our great resources for some extra inspiration!
Listen to our podcast!
Each episode on the podcast is specially curated to give you deep and current insights on how you can get more supporters, superior sales, and real revenue.
Listen to the latest episodes here!
We wrote a book!
How can the sports organizations of today, future-proof their most important revenue streams in an ever-changing supporter landscape, where loyalty is far from black and white.
Get your copy here!
Enroll in our course!
Harness the power of the 4 fundamentals to sustainably meet your sports organization’s commercial goals. Tailored for all C-level executives in any sports organization.
Enroll here!
