Each episode on this podcast is specially curated to give you deep and current insights on how you can get more supporters, superior sales, and real revenue. So if you work in the sports industry and want to learn more about how you can do just that and more, never miss an episode!
Tune in every Tuesday for a new episode.
#122 The stats don’t lie - Karen Ramirez
In this Data Talks Sports CDP Crash Course Podcast episode, guest host Karen Ramirez, founder of SportingSheroes, explores strategic data use in winter sports. Despite the shift to spring and summer, Karen stresses the importance of reflection and strategic planning during the off-season.
Karen outlines a three-stage process: review, innovation and model, refinement, and implementation. She highlights data scrutiny, refined communication strategies, and insights to drive innovation.
#121 Turning Fan Data into commercial success (part 1)
Sports organizations face critical questions on leveraging fan data for success: What data to collect, how to collect it effectively, and ensuring privacy and security? Discover answers on our podcast and in our Udemy course, “The 4 Fundamentals,” exploring revenue optimization and fan engagement strategies. Plus, hear firsthand from our CEO at Sports Pro Live 2024 on turning fan data into commercial wins with the League of Ireland. Don’t miss out—tune in and transform your approach!
#120 In conversation with Ashlea Block - The importance of community in sports
In this episode of our podcast, we welcome Ashlea Block, Head of Customer and Community at PlayHQ, an Australian company offering all-in-one sports management software tailored for sports organizations and their stakeholders. Ashlea, a member of the 2022/2023 Sports Pro New Era cohort, joins host Lorraine Moalosi to discuss the vital role of community in sports. Tune in as we delve into Ashlea Block’s journey and insights in the world of sports management and community engagement.
Did you know that 71% of sports industry leaders say that increasing ticket and merchandise sales and negotiating sponsorship agreements of higher value is their very top priority? All these three key elements can be lucrative revenue sources for sports organisations when done right.
As part of Data Talks’ vision of creating a sports industry that thrives on exceeding fan expectations to create sustainable revenue streams, we are proud to announce the launch of the Data Talks course, “The 4 fundamentals of selling tickets and merchandise”. In today’s episode, we will focus on the course, everything you need to know about the course, and how to enroll.
This week, our host, Lorraine Moalosi, sits down with Helen Ward, the all-time top goalscorer for Wales in football history, now serving as the general manager of Watford Women FC.
From her debut as a striker at Watford to managing the club, Helen shares insights into her remarkable career spanning Chelsea, Arsenal, and Reading. Reflecting on her motto “find time, not excuses,” Helen discusses the evolving landscape of women’s football, emphasizing the importance of balancing passion with practicality. Delving into challenges and advancements in women’s sports, Helen sheds light on the necessity of strategic investment and normalization.
Out of the 10,500 athletes participating in the Paris 2024 Olympic Games, 5,250 will be men and 5,250 women. These Games will be the first to reach full gender parity in number of athletes.
As a reminder that empowering and uplifting women is not just reserved for International Women’s Day, today we will be highlighting key milestones that are coming out of women’s sports and sports in general while also shedding light on some of the challenges that need to be addressed immediately, for women to be able to thrive in sports.
In this episode, Karen Ramirez, founder of Sporting Sheroes, discusses leadership in sports organizations. She emphasizes the importance of fostering a positive culture, listening to all stakeholders, and leading with authenticity and integrity.
Karen offers practical advice for leaders at all levels, encouraging them to empower others, communicate clearly, and create opportunities for growth. Whether you’re a seasoned leader or considering stepping up, this episode provides valuable insights to inspire and guide you on your leadership journey in sports.
Hello, I am Lorraine. I am the Head of Communications at Data Talks, producer, host of the Sports CDP crash course, and Leader of the Women in Sports: Beyond the hashtag initiative.
If you are passionate about women’s sports, data, selling more tickets and merchandise, and negotiating sponsorship agreements of higher value. Then feel free to get in touch with me.
