Data Talks announces collaboration with PENNY DEL

Author 28
Sasa Ibrulj

Data Talks, a leading sports customer data platform, is thrilled to announce its collaboration with PENNY DEL, the top ice hockey league in Germany and one of the best in the world.

PENNY DEL is Germany’s top ice hockey league, founded in 1994. It succeeded the Eishockey-Bundesliga and boasts 14 competitive teams. The PENNY DEL commands widespread popularity and fervent support both domestically and internationally.

Before we dive right in...

Subscribe to our blog today to ensure that you never miss valuable posts such as this one. We are passionate about helping sports organizations deliver a world-class fan experience, because better fan experience means better business. So why not use this opportunity to the fullest?

    Women holding a laptop next to a orange robot

    EHC Red Bull Munich currently holds the league title, while Eisbären Berlin holds the record with nine championship victories. The PENNY DEL enjoys exceptional popularity, with an average attendance of nearly 7,000 spectators per game. Notable teams like the Kölner Haie, with 16,993 attendees, Eisbären Berlin, with 13,804, and Adler Mannheim, with 11,395, contribute to the league’s vibrant atmosphere and high demand for thrilling ice hockey matches.

    In the pilot phase of this innovative partnership, Data Talks will provide PENNY DEL until April 30th, 2024 with its cutting-edge gamification feature, empowering the league to try new things, revolutionise fan engagement strategies and foster deeper connections with its fans. By leveraging advanced analytics and interactive elements, this collaboration aims to create immersive experiences that captivate fans and elevate the excitement of every game. Alongside its main goals, this partnership also seeks to create a robust database, enabling continuous data-driven insights and strategies for the league.

    “We are thrilled to commence our collaboration with PENNY DEL, a powerhouse in the world of ice hockey,” stated Philip Nordfeldt, SVP Sales for the DACH region at Data Talks. “Our leading sports customer data platform is primed to empower sports organisations, providing them with invaluable insights into their supporters and enabling them to deliver exceptional value both to the organisation and the fans. With our established presence in the DACH market, currently working with teams like Dusseldorf EG in PENNY DEL or 1. FC Magdeburg in Bundesliga, we are eager to witness the transformative impact our partnership will have on the PENNY DEL fan base.”

    As Data Talks and PENNY DEL embark on this exciting collaboration, they are united in their commitment to elevating the fan experience and driving innovation within the world of professional hockey. Together, we look forward to forging new connections, maximising fan engagement, and setting new benchmarks for success in the industry.

    a 3D dashboard from Data Talks CDP analytics framework

    To see how this would look in action, explore the Data Talks CDP demo >>

    More great articles

    We’re proud to announce our 11.5 million SEK funding

    Data Talks’ journey began in January 2018. We set course and let our mission guide us: to empower every business…

    Read Story

    Data Talks launches a course for C-level executives in sports to create sustainable revenue streams

    As part of Data Talks’ vision of creating a sports industry that thrives on exceeding fan expectations to create sustainable…

    Read Story

    Data Talks and 1. FC Magdeburg announce strategic collaboration

    Data Talks, a leading provider of Customer Data Platform (CDP), and 1. FC Magdeburg, a club in the 2nd Bundesliga,…

    Read Story

    Never miss a minute

    Get great content to your inbox every week. No spam.

      Arrow-up