Data Talks announces collaboration with PENNY DEL

Author 28
Sasa Ibrulj

Data Talks, a leading sports customer data platform, is thrilled to announce its collaboration with PENNY DEL, the top ice hockey league in Germany and one of the best in the world.

PENNY DEL is Germany’s top ice hockey league, founded in 1994. It succeeded the Eishockey-Bundesliga and boasts 14 competitive teams. The PENNY DEL commands widespread popularity and fervent support both domestically and internationally.

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    EHC Red Bull Munich currently holds the league title, while Eisbären Berlin holds the record with nine championship victories. The PENNY DEL enjoys exceptional popularity, with an average attendance of nearly 7,000 spectators per game. Notable teams like the Kölner Haie, with 16,993 attendees, Eisbären Berlin, with 13,804, and Adler Mannheim, with 11,395, contribute to the league’s vibrant atmosphere and high demand for thrilling ice hockey matches.

    In the pilot phase of this innovative partnership, Data Talks will provide PENNY DEL until April 30th, 2024 with its cutting-edge gamification feature, empowering the league to try new things, revolutionise fan engagement strategies and foster deeper connections with its fans. By leveraging advanced analytics and interactive elements, this collaboration aims to create immersive experiences that captivate fans and elevate the excitement of every game. Alongside its main goals, this partnership also seeks to create a robust database, enabling continuous data-driven insights and strategies for the league.

    “We are thrilled to commence our collaboration with PENNY DEL, a powerhouse in the world of ice hockey,” stated Philip Nordfeldt, SVP Sales for the DACH region at Data Talks. “Our leading sports customer data platform is primed to empower sports organisations, providing them with invaluable insights into their supporters and enabling them to deliver exceptional value both to the organisation and the fans. With our established presence in the DACH market, currently working with teams like Dusseldorf EG in PENNY DEL or 1. FC Magdeburg in Bundesliga, we are eager to witness the transformative impact our partnership will have on the PENNY DEL fan base.”

    As Data Talks and PENNY DEL embark on this exciting collaboration, they are united in their commitment to elevating the fan experience and driving innovation within the world of professional hockey. Together, we look forward to forging new connections, maximising fan engagement, and setting new benchmarks for success in the industry.

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