Data Talks, a leading sports customer data platform, is thrilled to announce its partnership with Veikkausliiga, the premier division of Finnish football. This collaboration marks a significant milestone in elevating marketing strategies and driving revenue growth across all clubs within the league. It also promises to enhance fan experiences, bringing them closer to the game they love.
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About Veikkausliiga
Veikkausliiga, comprising the top 12 clubs in Finland, has embarked on a transformative journey with Data Talks. This partnership is not just about bringing all member clubs to a unified level of marketing proficiency and fan engagement but also about collaborative success. Together, we aim to boost matchday revenue, expand streaming service, and provide vital support to clubs facing commercial challenges, ensuring they are equipped with the necessary tools and technical enhancements.
Innovation and commercial success
The objectives of this collaboration are clear and ambitious. Together, we want to increase ticketing revenue across all the games, with individualised goals for each club, enhance merchandising revenue through e-commerce and physical retail, integrate Data Talks’ platform seamlessly into daily club operations to optimise matchday revenue and overall club performance and ensure GDPR compliance throughout the league’s data operations.
“We are excited to partner with Veikkausliiga to drive innovation and commercial success within Finnish football,” said Stefan Lavén, CEO and founder of Data Talks. By leveraging our advanced sports customer data platform, we aim to empower clubs to understand their audiences better, optimise revenue streams, and enhance overall fan experiences.”
A commitment to long-term growth
“This project is part of our long-term development program, where we want to get to know our audiences better. Our aim is to improve further the capabilities of our league clubs as a whole, and this cooperation is a big part of it. The decision to co-operate with Data Talks was easy as they understood our needs and offered a solid solution. Even though we are still in the early days, the fit has been good. The Data Talks team has been very efficient and attentive to our needs.”, explained Nicolas Prieto, Commercial Director of Veikkausliiga.
Data Talks and Veikkausliiga are committed to reshaping the future of Finnish football through data-driven strategies, focusing on sustainable growth and increased engagement. This collaboration sets the stage for a new era of sports marketing excellence and fan interaction in the Finnish football landscape.
