With our Customer Data Platform (CDP), you can centralize data from different sources (email, social media, apps, transactional data, customer support, behavioral data, website data, plus more) and get a single customer view.
This data then also becomes available to other systems, such as a Marketing Automation system, which means that you can act on your data and the insights you get.
A CDP is designed to combine data from different sources and create a unified customer view. This way you can better understand your target group and their behavior.
Customers today expect a personalized and consistent experience across all channels. This becomes possible, thanks to our CDP. With it, you’re also fully equipped to increase engagement, build loyalty, boost sales, prevent churn, and re-active dormant customers.
With our CDP you can clearly see what you are spending and how each channel and campaign is doing. With insights and transparency of performance, you’re able to get more out of your digital marketing efforts.
By gathering, analyzing and acting on your customer data you get this: one common customer truth. This will help you to make accurate and reality-based decisions.
Orders, invoices, payments and so on.
Comments, shares and likes.
Name, email address, telephone, address, job title, date of birth and more.
Live chats, number of support tickets, time to resolve the issue etc.
Shop visits and shop purchases.
Sent newsletter/opens/clicks, cost-per-click, click-stream data and browsing history.
