Modernize your relationship with customers. Use your data to make better decisions and to predict loyalty and churn. Personalize your customers’ experience by first collecting data from different platforms and then acting on that data to create a better, more profitable customer experience.
Name, email, address, phone number, and more.
Is the customer a low, medium or high consumer? Is he or she frequently contacting customer service or other touch points?
Age, gender and family status.
Help customers anticipate and plan for upcoming invoices, price increases, and new features on the website and app with the objective of creating an engaging customer experience.
How loyal is your customer? Does (s)he like your company on social media, share articles, read your emails and comment on updates and news?
What platforms does (s)he engage in? Where does it make sense for you to communicate? (Via SMS, email, social media or other channels).
Get a clear 360° view of your customers and see who is a low, medium and high consumer. Build loyalty by delivering the right message, to the right person, at the right time and in the right channel.
Track campaigns across multiple channels and touchpoints. With a CDP you can create a truly agile marketing organization and deliver the right communication across all steps of the customers' journey.
Identify when customers are about to switch to a competitor. Reach them ahead of time to prevent churn and foster engagement.
Track and optimize your sales funnel and performance. Increase revenue and customer satisfaction by providing cross/up-sell offers.
Boost your engagement and Net Promoter Score (NPS) by focusing on improving customer loyalty. Start by identifying your most important customers with our CDP. Pinpoint their “pain points” and then focus on delivering ‘wow’ moments’, that go above and beyond their expectations. For example: give tips and tricks on how to reduce energy consumption, clarify what kind of energy they consume and offer relevant services such as a smartphone app that allows customers to turn on and off their lights or heating. Once you know your most important customers and are able to communicate personally with them through different channels – the opportunities to build loyalty are endless!
Understand your customers’ behavior by following up on communication and campaigns in different channels (email, SMS, social media, and more). Stop the activities that aren’t performing and instead focus on the ones that are. A CDP will help you to get a holistic view of how your campaigns are performing and will enable you, with the help of a marketing automation system, to act and improve them.
Become truly agile. Track how well your sales activities are performing. Follow up on a daily, weekly and monthly basis to get clear on what is performing well and what is not. Adjust your communication, channels, type of agreements, processes, upsell and cross-sell to increase sales performance.
