Ticketpay, a leading provider of modern ticketing solutions, and Data Talks, the leading Customer Data Platform (CDP) for the sports industry, are pleased to announce a new integration designed to help sports organizations unlock the full value of their supporter data.
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This integration enables clubs to seamlessly connect ticketpay’s ticketing platform with the Data Talks Sports CDP, providing a unified view of every supporter. By combining ticketing data with merchandising, hospitality, and sponsorship information, sports organizations can deliver personalized fan experiences, optimize marketing campaigns, and drive higher revenue.
Ticketpay is reshaping the ticketing experience with technology built for flexibility, integration, and fan satisfaction. Their customer-first approach ensures organizations have full ownership of their data, empowering them to streamline operations and create stronger supporter relationships.
Sascha Kaderka, CEO at Ticketpay, commented:
“We are excited to integrate with Data Talks. Many of our clients are looking for smarter ways to connect ticketing with broader fan engagement efforts, and this collaboration makes that possible. Together, we help clubs turn data into real, measurable results.”
Data Talks specializes in helping sports organizations achieve more supporters, superior sales, and real revenue. With ticketing data from ticketpay integrated into the Sports CDP, clubs can build sharper audience segments, run more effective campaigns, and generate sustainable commercial growth.
Dionysios Zelios, Chief Growth Officer at Data Talks, added:
“Our goal is to make it easy for sports organizations to use their data to sell more tickets, sponsorships, and merchandise. Integrating with ticketpay provides clubs with a simple, powerful way to connect ticketing insights with every other part of the fan journey.”
The integration reflects both companies’ shared commitment to helping sports clubs grow revenue and strengthen supporter loyalty through innovation and collaboration.
