June 23, 2021

We’re proud to announce our 11.5 million SEK funding

We’re excited and proud to announce that we have successfully raised 11.5 million SEK in our very first funding round.

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May 28, 2021

The death of third-party cookies – long live first-party data

For savvy marketers ready to adapt to the inevitable change of the death of third-party cookies, there is hope. You just need to invest in a tool such as a Customer Data Platform (CDP).

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May 7, 2021

The role of Customer Experience in E-commerce and Retail

Key takeaways from Data Talks Customer Experience Talks event – What is the role of customer experience in the E-commerce and Retail industry?

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May 7, 2021

How to create an exceptional customer experience for sports businesses

Key takeaways from Data Talks Customer Experience Talks event – How to create an exceptional customer experience for sports businesses.

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October 23, 2020

Protecting our clients’ data – policy & procedures

To help buyers identify real CDP vendors, the CDP Institute, a vendor-neutral organization, provides a RealCDP program. This program is designed to differentiate the real CDP vendors from the ones with incomplete systems.

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September 15, 2020

Checklist: how to identify the real CDP solutions (from the wannabes)

To help buyers identify real CDP vendors, the CDP Institute, a vendor-neutral organization, provides a RealCDP program. This program is designed to differentiate the real CDP vendors from the ones with incomplete systems.

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September 7, 2020

How to use Social Sentiment to boost your Marketing and Product development [use case]

When was the last time that you received customer feedback? And more importantly, do you know how to automatically collect, analyze and turn it into actionable intelligence?
Understanding how users feel about your brand helps you keep your marketing and product development efforts on track. It also allows you to respond right away to positive or negative input.

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September 2, 2020

9 CDP Misconceptions Clarified

Customer Data Platforms (CDPs) are here to stay; the CDP Institute estimates that the industry revenue will reach $1.3 billion in 2020, a 30% increase over 2019.

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August 6, 2020

How to choose the best Customer Data Platform – the ultimate guide

Whether you sell B2B or B2B, the behavior of the buyer has changed dramatically. Over 90% of all purchases start with a search on the web or a social media reference. Before purchasing, the customer has probably touched several digital channels such as web, email, mobile and social media. Often combined with traditional channels such as visits to shops or print media. This creates a need for friction-less customer journeys in all channels.

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