Fortuna Köln proves the power of last-minute campaigns for clubs of all sizes

Learn how SC Fortuna Köln’s collaboration with Data Talks led to an 83% surge in ticket sales through creative last-minute campaigns, showcasing innovative fan engagement and data-driven strategies that are transforming football clubs today.

About SC Fortuna Köln

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SC Fortuna Köln is a German football club that plays in the Regionalliga West, the fourth tier of the German football league system. With a rich history that includes an impressive 26-year run in the 2. Bundesliga and a short spell in 1. Bundesliga, Fortuna is no stranger to the spotlight. However, as they navigate their present football landscape, the club is on a mission to boost ticket sales, expand their fan base, understand their supporters better, and, ultimately, increase revenue.


Embracing Innovation with Data Talks

In their pursuit, Fortuna joined forces with Data Talks, leveraging the platform to engage supporters more effectively.

The initial steps involved setting up their account and seamlessly integrating various data sources with the help of Data Talks. The platform’s user-friendly interface made the process smooth and efficient, laying the groundwork for what would become a transformative success story.

a 3D dashboard from Data Talks CDP analytics framework

To see how this would look in action, explore the Data Talks CDP demo >>

The First Chapter: A Last-minute Email Campaign

Fortuna Köln’s first venture into the world of data-driven engagement was marked by a last-minute email campaign, a bold move that would set the tone for their future initiatives. With just 20 hours remaining before a match, Fortuna strategically targeted around 9,000 profiles in their database who had not yet purchased tickets.

The message was simple yet impactful – a warm reminder that time was running out to secure tickets for the upcoming match. The result? Despite the short ticket-buying window, the campaign led to an impressive 83% increase in ticket sales, proving the efficacy of last-minute strategies.

Fortuna Köln celebrated the tangible success in increased ticket sales and revelled in the positive feedback from their fan base. The supporters appreciated the personalised communication and the club’s effort to keep them engaged.

Driving Fan Experience and Revenue

The success of this initial campaign was just the beginning. Fortuna Köln recognised the vast possibilities that the Data Talks platform offered. Beyond overcoming their first challenge, they now look forward to utilising the platform’s advanced features, including segmentation, personalisation, and automation.

Fortuna Köln’s success story is a testament to the transformative power of data-driven strategies and the seamless collaboration with Data Talks. As the club continues its journey, it remains committed to embracing innovation, driving fan engagement, and unlocking new avenues for revenue generation. The Fortuna – Data Talks partnership is not just a success story; it’s a playbook for clubs of all sizes looking to thrive in the ever-evolving landscape of modern football.

Photo credit: Fortuna Köln website