Ferencváros’ festive triumph with the gamified advent calendar

Learn how Ferencváros strives not only to dominate the football pitch but also to create meaningful connections with its fanbase

About Ferencváros

  • Sport: Football
  • Founded: 1899
  • Location: Budapest, Hungary
  • Home Arena: Groupama Arena
  • Capacity: 23,700
  • Website: fradi.hu
  • Competitions: NB I

In the heart of Budapest, Ferencváros stands as a football powerhouse, representing the vibrant spirit and great tradition of Hungarian football. As one of the country’s most successful and beloved football clubs, Ferencváros boasts a rich history, a legion of dedicated supporters, and an impressive list of achievements. In partnership with Sportfive, a renowned sports marketing agency, Ferencváros strives not only to dominate the football pitch but also to create meaningful connections with its fanbase

A digital wonderland of surprises

With the festive season in full swing, Sportfive, working on behalf of Ferencváros, seeks to create a unique connection with supporters. This December, they reintroduced a gamified Advent Calendar. The challenge is to infuse the spirit of Christmas into each day and foster engagement with the offerings from sponsors.

The Advent calendar features a stellar cast of sponsors. The Magyar Posta, the Hungarian National Postal Service company, leads the way as the main sponsor, playfully embodying the role of Santa’s delivery service. Behind each window in the calendar stands a different company, offering supporters a delightful surprise. Fans eagerly log in, unveiling daily offers or participating in prize draws by answering simple questions.

a 3D dashboard from Data Talks CDP analytics framework

To see how this would look in action, explore the Data Talks CDP demo >>

The Jingle bell outcome: A symphony of success

The festive campaign transforms into a symphony of success. First and foremost, it welcomes a main sponsor and 24 daily sponsors, generating delightful sponsorship revenue for the club. At the same time, it brings in new sign-ups, growing the club´s supporter database. It also ignites daily fan engagement on social media and through direct marketing channels during the slow holiday season. 

The campaign serves as an important bridge between B2B and B2C, seamlessly connecting relevant audiences with the daily sponsors.

A gift that keeps on giving

This isn’t the first dance with the Advent Calendar for Ferencváros. Last year, a similar campaign garnered daily participation from 2,000 to 3,000 active supporters. The digital platforms echoed the festive cheer, reaching over 500,000 people and creating a merry buzz throughout the holiday season.

Ferencváros, with Sportfive’s touch, unwraps more than just an Advent Calendar; they gift their supporters a season filled with joy, engagement, and a sense of togetherness. In the spirit of the holidays, this gamified campaign becomes a true celebration, connecting the Ferencváros family and sponsors in a harmonious blend of festive magic.