PAOK FC, one of the most popular clubs in Greek football, utilised Data Talks’ gamification feature to boost fan engagement and turn it into revenue. They connected with fans, expanded their supporter base, and gathered much-needed insights.
The Wheel of Fortune campaign attracted over 10,000 participants within 24 hours, driving remarkable sales results.
Getting the Game On
Recognising the power of games to engage fans, PAOK FC fully embraced the idea. Their target was clear: catch fans’ attention, bring in new supporters into database, and learn more about existing contacts. Games like score predictions and player of the match were in the mix, but the star was the all-new Wheel of Fortune.
PAOK FC rolled out the Wheel of Fortune, a fresh game where fans could play and win cool rewards, like discounts at the online merchandise shop, free tickets or signed shirts. The club promoted the campaign through existing social media channels and tried to reach all known contacts, creating a buzz around this upcoming fan experience
Surpassing expectations in a flash
The outcome was beyond imagination. In under 24 hours, a whopping 11,650 fans enthusiastically joined in on the Wheel of Fortune fun. The merchandise stock offered with exclusive discounts through the game was entirely sold out, signaling the overwhelming success of this innovative fan engagement strategy.
PAOK FC’s leap into gamification, especially with the Wheel of Fortune, is a game-changer in fan connection. The rapid response from over 10,000 participants and the sold-out merchandise stock showcase the impact of exciting initiatives. PAOK FC not only embraced gamification but also set a new standard for fan interaction, proving that innovative strategies can create a buzz in the sports world.
(Photo credit: PAOKFC.GR)