Data collection – why does your data collection process matter? Today, there is more data…

We sat down with Football is Everywhere founder Pato Jerzak. Our mission? To bring her…

Did you know that data is one of the most valuable assets an organization could…

The sports industry is a major player in the world economy and one of the…

What is first-party data? And why should sports organizations prioritize having one? To answer these…

Do you know why you should read this blog post? Even if you are not…

Loyalty is the key to having die-hard fans. The more invested your fans are in…

Winning on and off the field is every sports organization’s dream. One such sports organization…

Whether you sell B2B or B2B, the behavior of the buyer has changed dramatically. Over 90% of all purchases start with a search on the web or a social media reference. Before purchasing, the customer has probably touched several digital channels such as web, email, mobile and social media. Often combined with traditional channels such as visits to shops or print media. This creates a need for friction-less customer journeys in all channels.

Fan segmentation – does this ring a bell?  Whether you have encountered it before or…

Today is International Women’s day! Woohoo! And what better way to celebrate it than looking…

The sports world is becoming more and more digitalized. Over the past few years, we…

The main sports season is starting soon, so you want to create a campaign. You…

Are you, like us, passionate about innovating so you can deliver a world-class supporter experience…

There are many articles and blog posts out there that claim to know what you…

We’re excited and proud to announce that we have successfully raised 11.5 million SEK in our very first funding round.

Women in sports – this conversation has certainly been gaining a lot of traction but…

If you are reading this post, you are very serious about the performance of your…

During the fall season of 2021, I got the opportunity to do my seven-week internship…

I’m studying to become a digital analyst at Medieinstitutet, which, when I started, felt a…