Key differences between a CDP and CRM you need to know about today
June 14, 2022
The two most commonly used marketing technologies today are a Customer Data Platform (CDP) and
The two most commonly used marketing technologies today are a Customer Data Platform (CDP) and
The changes in fan behavior rule the future of sports organizations Do you know how
Data collection – why does your data collection process matter? Today, there is more data
Whether you sell B2B or B2B, the behavior of the buyer has changed dramatically. Over 90% of all purchases start with a search on the web or a social media reference. Before purchasing, the customer has probably touched several digital channels such as web, email, mobile and social media. Often combined with traditional channels such as visits to shops or print media. This creates a need for friction-less customer journeys in all channels.
There are many articles and blog posts out there that claim to know what you
For savvy marketers ready to adapt to the inevitable change of the death of third-party cookies, there is hope. You just need to invest in a tool such as a Customer Data Platform (CDP).
To help buyers identify real CDP vendors, the CDP Institute, a vendor-neutral organization, provides a RealCDP program. This program is designed to differentiate the real CDP vendors from the ones with incomplete systems.
To help buyers identify real CDP vendors, the CDP Institute, a vendor-neutral organization, provides a RealCDP program. This program is designed to differentiate the real CDP vendors from the ones with incomplete systems.
Customer Data Platforms (CDPs) are here to stay; the CDP Institute estimates that the industry revenue will reach $1.3 billion in 2020, a 30% increase over 2019.
Whether you sell B2B or B2B, the behavior of the buyer has changed dramatically. Over 90% of all purchases start with a search on the web or a social media reference. Before purchasing, the customer has probably touched several digital channels such as web, email, mobile and social media. Often combined with traditional channels such as visits to shops or print media. This creates a need for friction-less customer journeys in all channels.