May 18, 2022

Data collection: Why a CDP is your best choice

Data collection – why does your data collection process matter? Today, there is more data…

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May 12, 2022

Football is Everywhere talk steps to better sports

We sat down with Football is Everywhere founder Pato Jerzak. Our mission? To bring her…

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May 4, 2022

Data sports organizations shouldn’t ignore

Did you know that data is one of the most valuable assets an organization could…

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April 21, 2022

The Power of Sustainability in Sports

The sports industry is a major player in the world economy and one of the…

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April 12, 2022

First-party data strategy: 5 reasons you need one

What is first-party data? And why should sports organizations prioritize having one? To answer these…

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April 6, 2022

Obstacles women face in sports today… still

Do you know why you should read this blog post? Even if you are not…

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March 30, 2022

7 Ways To Have Loyal Fans: The Secret Strategies All Teams Use

Loyalty is the key to having die-hard fans. The more invested your fans are in…

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March 22, 2022

Winning on and off the field: a PAOK FC story

Winning on and off the field is every sports organization’s dream. One such sports organization…

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March 21, 2022

How to choose the best Customer Data Platform – the ultimate guide

Whether you sell B2B or B2B, the behavior of the buyer has changed dramatically. Over 90% of all purchases start with a search on the web or a social media reference. Before purchasing, the customer has probably touched several digital channels such as web, email, mobile and social media. Often combined with traditional channels such as visits to shops or print media. This creates a need for friction-less customer journeys in all channels.

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March 15, 2022

Fan segmentation: How sports organizations can win their most high-level fans

Fan segmentation – does this ring a bell?  Whether you have encountered it before or…

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March 5, 2022

Female firsts in sports history: women’s day post

Today is International Women’s day! Woohoo! And what better way to celebrate it than looking…

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March 3, 2022

Everything You Need to Know About NFTs in Sports

The sports world is becoming more and more digitalized. Over the past few years, we…

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March 1, 2022

Hyper-personalizing fan experiences in sports

The main sports season is starting soon, so you want to create a campaign. You…

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February 25, 2022

Sports marketing trends to follow for greater success

Are you, like us, passionate about innovating so you can deliver a world-class supporter experience…

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February 18, 2022

Why Sports Organizations need a CDP to grow and thrive

There are many articles and blog posts out there that claim to know what you…

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February 16, 2022

Data Talks partners up with IHF Men’s Handball World Championship

We’re excited and proud to announce that we have successfully raised 11.5 million SEK in our very first funding round.

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February 10, 2022

Women in sports: beyond the hashtag – time to make a difference

Women in sports – this conversation has certainly been gaining a lot of traction but…

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February 2, 2022

Create hyper-personalized fan experiences

If you are reading this post, you are very serious about the performance of your…

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January 31, 2022

A “sneak peek” into the world of a SaaS company

During the fall season of 2021, I got the opportunity to do my seven-week internship…

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January 26, 2022

My journey towards digital understanding

I’m studying to become a digital analyst at Medieinstitutet, which, when I started, felt a…

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