September 21, 2022

Community-building: the new super-business model in sports

Community-building in sports – it’s the talk of the global town, if you will. More…

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September 19, 2022

Finally, an excellent CDP vendor for sports organizations

The CDP has been revolutionalizing many industries for some time now. So it’s great that…

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September 14, 2022

Future sports trends happening now and what you should do about them

Generations come and generations go. And with them, come changes. Changes that, in fact, affect…

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September 7, 2022

CDP basics to get you started today

This is your ultimate beginner’s guide to answer all your burning questions on all things…

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September 5, 2022

24/7 fan: how sports organizations can adapt to them

24/7 fans are the new standard fans of the sports world. They want to access…

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August 31, 2022

Sports and society: how sports organizations can play their part

Sports and society – what an intricate relationship. Research continues to prove that this relationship…

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August 31, 2022

Three Key Principles of the Use of Data in Business

Data Talks, vendors of a CDP (customer data platform) kindly invited me to write a…

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August 24, 2022

Fan experience: how you can optimize it 

Fan experience – how can you optimize it and ensure each fan receives engaging experiences…

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August 22, 2022

How to create a hyper-personalized sports marketing campaign

What do we mean when we refer to a hyper-personalized sports marketing campaign? And why…

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August 17, 2022

Data driven culture: it matters more now

As the naturalist and biologist Charles Darwin once said, “it is not the strongest or…

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August 10, 2022

CDP use cases women’s clubs should leverage immediately

So the UEFA women’s Euros attendance proved once and for all that women’s sports are…

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August 8, 2022

Why settle for an OK vendor when you can get the best CDP vendor?

So, you have done your research about CDPs. You know what they are and why…

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August 3, 2022

Catapult your supporter lifetime value

You love your supporters. They have been with you through thick and thin and they…

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July 27, 2022

Supporter insights: how you can turn them into revenue

Supporter insights – how can they translate into revenue? And how can you gain access…

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July 25, 2022

360-degree approach: why your sports organization needs one

A 360-degree approach – have you stumbled upon this concept before? If you have, then…

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July 20, 2022

KPIs in Sports: 6 reasons why you need them

Working data-driven is currently all the rave, for a good reason. Have you started on…

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July 13, 2022

Buying a Sports CDP: 5 fundamental questions to ask before purchasing one

Buying a Sports CDP – what do you need to know and how can you…

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July 11, 2022

Marketing strategies: men vs women’s teams

In the words of Aristotle, the human being is “the most imitative creature in the…

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July 6, 2022

10 components you need to include in your sports marketing strategy today

Sports marketing strategy essentials Do you remember the last time you revisited your sports marketing…

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June 29, 2022

7 easy ways to grow your contact database fast

Do you know what the biggest mistake sports organizations make is? From small clubs to…

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