How PAOK FC enhances fan engagement and loyalty

Leveraging Data Talks Sports CDP

Learn how PAOK has grown its supporter base, streamlined information from different sources, targeted fan groups better, measured campaign effectiveness, and understood its fans more deeply.

PAOK FC realized they needed:

✅  a user-friendly solution to manage their fan data and communication from a single source

✅  to collect and centralise data from all fan touchpoints, such as ticketing, merchandise, and the web, and use it to create personalized and relevant campaigns and services for their fans

✅  to act on insights about their fans, understand their needs and preferences, and uncover which channels fans are active in and when to communicate with them.