How PAOK FC enhances fan engagement and loyalty

Learn how, by implementing the Data Talks Sports Customer Data Platform, PAOK has grown its supporter base, streamlined information from different sources, targeted fan groups better, measured campaign effectiveness, and understood its fans more deeply.

About PAOK FC

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Leveraging Data Talks Sports CDP

Learn how PAOK has grown its supporter base, streamlined information from different sources, targeted fan groups better, measured campaign effectiveness, and understood its fans more deeply.

PAOK FC realized they needed:

โœ…ย  a user-friendly solution to manage their fan data and communication from a single source

โœ…ย  to collect and centralise data from all fan touchpoints, such as ticketing, merchandise, and the web, and use it to create personalized and relevant campaigns and services for their fans

โœ…ย  to act on insights about their fans, understand their needs and preferences, and uncover which channels fans are active in and when to communicate with them.

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Photo credit: PAOK FC

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