Customer Data Platform

There are many articles and blog posts out there that claim to know what you

For savvy marketers ready to adapt to the inevitable change of the death of third-party cookies, there is hope. You just need to invest in a tool such as a Customer Data Platform (CDP).

To help buyers identify real CDP vendors, the CDP Institute, a vendor-neutral organization, provides a RealCDP program. This program is designed to differentiate the real CDP vendors from the ones with incomplete systems.

To help buyers identify real CDP vendors, the CDP Institute, a vendor-neutral organization, provides a RealCDP program. This program is designed to differentiate the real CDP vendors from the ones with incomplete systems.

Customer Data Platforms (CDPs) are here to stay; the CDP Institute estimates that the industry revenue will reach $1.3 billion in 2020, a 30% increase over 2019.

Whether you sell B2B or B2B, the behavior of the buyer has changed dramatically. Over 90% of all purchases start with a search on the web or a social media reference. Before purchasing, the customer has probably touched several digital channels such as web, email, mobile and social media. Often combined with traditional channels such as visits to shops or print media. This creates a need for friction-less customer journeys in all channels.

To build or not to build. This is probably the big question that comes to mind when IT and Marketing join forces to evaluate new technology that would like to add in their software arsenal. Choosing how to proceed with a Customer Data Platform is not an exception.

87% of consumers want a more consistent customer experience.They expect one-to-one communication, requiring you to know what they did in the past, what they are currently doing and what they will most likely do in the future (no pressure!) At the same time, companies need to account for new channels, technologies and data sources.For you as a Marketer, it is challenging to keep pace with the rapidly changing ecosystem and potential knowledge gaps. How can you cope with all this?

You’re in the entertainment industry, right? And you want to find more loyal customers to your amusement park, festival, trade show, water park, fair or other entertainment business? (Online and/or offline tickets, with respect to the current corona situation). Great, then you’re reading the right blog post!

Do you know what a Customer Data Platform (CDP) is? Don’t worry, not many marketers actually know what it is. Right now, there is a shift happening in many companies. Marketing is moving closer to IT and technology. Maybe a little too close for some. This opens up for new challenges and unexplored territory for many marketers.