You’ve heard about marketing automation, right? Maybe you know what it is. Maybe you kind-of-know, but aren’t sure how and if it can actually help grow your business. Marketing automation remains a buzzword for marketers. That’s not a coincidence. It’s estimated that 49% of companies currently use automation as part of their marketing strategy, with the percentage being 55% for B2B.

There is a lot to think about when doing ecommerce; you should get the right and ongoing traffic to the website. Once they are on the website, you want to capture the visitors and make sure they end up on your email list. (That way you own the contact and can start to create a relationship).