What Is Marketing Automation And Is It Worth Investing In? (Including Examples)

You’ve heard about marketing automation, right? Maybe you know what it is. Maybe you kind-of-know, but aren’t sure how and if it can actually help grow your business. Marketing automation remains a buzzword for marketers. That’s not a coincidence. It’s estimated that 49% of companies currently use automation as part of their marketing strategy, with the percentage being 55% for B2B.

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