Earlier in the blog, I quickly touched on the fact that there is power in people coming together with a shared mission and taking all the necessary steps to make a change. So maybe you are wondering what our shared mission is.
The reason we started our community is because we want to prove once and for all that women’s sports is not an afterthought. It is not something you think about after you have thought about the men’s team. You don’t just allocate whatever is left of your budget to the women’s team once you are satisfied that the budget is plenty for the men’s team. Women’s sports is a lucrative industry with a lot of opportunities for commercial success. And all of our community members believe this too. This is our shared mission.
For the optimist, you might be thinking well isn’t this a given? It is obvious that women’s sports are and can be even more successful. But did you know that as recently as the end of October 2022, FIFA had to reject TV offers for 2023 women’s world cup for being too low? FIFA president Gianni Infantino said that they had rejected bids of just 1% of the value of men’s World Cup rights deals for the women’s tournament.
Crazy right!
So you see, there is a great need for a community such as ours because we believe in the power of women’s sports. And we have all the faith that we can help women’s sports organizations and the individuals that work in them reach great commercial success.