Data Talks teams up with London Broncos

Author 28
Sasa Ibrulj
Logos of Data Talks and London Broncos

Data Talks is thrilled to unveil our collaboration with the London Broncos, supporting their 2024 Betfred Super League campaign through our Sports CDP. We are delighted to assist the club in engaging and growing its passionate fanbase, increasing revenue and enhancing the overall experience for their devoted supporters. The Broncos are set to bring top-flight rugby league games back to the capital at Cherry Red Records Stadium, and together, we aim to elevate fan engagement, drive revenue growth, and make this season an unforgettable experience for supporters.

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    Women holding a laptop next to a orange robot

    London Broncos: A rugby league legacy in the heart of London

    The London Broncos, a professional rugby league team based in South West London, boast a rich history that spans over four decades. Originally formed in 1980 as ‘Fulham RLFC,’ the club has undergone various name changes, including ‘London Crusaders,’ ‘Harlequins RL,’ and its current identity as ‘London Broncos.’ Throughout its illustrious 44-year history, the Broncos have found homes in several venues across London, from Twickenham Stoop to the Trailfinders Sports Club in Ealing, and currently, the Cherry Red Records Stadium.

    The team has a noteworthy track record, with a Challenge Cup final appearance in 1999 against Leeds Rhinos and two Championship Grand Final victories leading to promotions to the Super League, first in 2019 and most recently in the 2023 season.

    This Friday marks an exciting moment for the Broncos as they play their first home game of the 2024 Betfred Super League season, hosting Catalans Dragons at the Plough Lane

    a 3D dashboard from Data Talks CDP analytics framework

    To see how this would look in action, explore the Data Talks CDP demo >>

    Data Talks and London Broncos: A winning collaboration

    “From the initial meeting with Mark Kemp to the rest of the Broncos team, there has been an instant synergy and drive to ensure the club is a crowning jewel in London’s sporting crown.”, says Palmer Foster, Director UK & Ireland, Data Talks”

    “We are thrilled to have been able to agree to a 3-year partnership with the Data Talks sports CDP to help with off-field initiatives. This will enable London Broncos to engage with our loyal supporters while also reaching new fans, not just in London but globally. Our partnership with Data Talks and having them at our side throughout the digital journey of the 2024 season will be a huge asset in the growth of the London Broncos fan base, and we are all excited to see where it takes us,” says Mark Kemp, Head of Commercial of London Broncos.

    James Booth, Commercial & Media Executive at London Broncos, added: “Last year, the players and coaches took their game to a new level as they gained promotion into the Super League. Now, off the pitch, we are striving to replicate these efforts by raising the standards of supporter satisfaction. Working together with Data Talks, we are looking to create an exciting and personalised experience for every supporter who attends our games so that they can leave the Cherry Red Records Stadium feeling contented and eager to attend the next match that the Broncos play at Wimbledon.

    “Data Talks is a company with proven success, working with teams from many different sports across the world, and we are excited to be moving forward together on what should be an extremely successful endeavour for both parties.”

    Data Talks takes pride in partnering with over 500 sports organisations, helping them grow their supporters base, sell more tickets, boost merchandise sales and increase revenue. Our commitment extends beyond numbers, fostering meaningful connections with fans on an individual level, and keeping them close to their favorite clubs.

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