Data Talks and 1. FC Magdeburg announce strategic collaboration

Author 28
Sasa Ibrulj

Data Talks, a leading provider of Customer Data Platform (CDP), and 1. FC Magdeburg, a club in the 2nd Bundesliga, today announced that they have entered into a strategic partnership.

This cooperation marks an important step towards intensifying fan engagement, improving communication and ultimately enhancing the overall experience for the passionate fans of 1. FC Magdeburg.

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    1.  FC Magdeburg has set itself the goal of further improving the relationship with its large and committed fan base. Key areas for further development have been identified, with the club’s main aim being not only to learn more about its fans but also to optimize communication, improve accessibility whilst increasing match attendance and merchandise sales.

    Data Talks acts as a catalyst for this positive development. With a strong understanding of the marketing potential inherent in valuable data collected at fan touchpoints, Data Talks is ready to help 1. FC Magdeburg make the best possible use of this data. The partnership promises to unlock the power of club data, enable a deeper understanding of fans and deliver a highly personalized fan experience.

    “The collaboration between Data Talks and 1. FC Magdeburg represents a significant step forward for the club in its data-based marketing and fan connection efforts,” says Stefan Lavén, CEO and founder of Data Talks. “We look forward to helping the club harness the full potential of its data to build meaningful and lasting connections with its fan base.”

    This partnership marks an important point for 1. FC Magdeburg, which is poised for significant growth in various areas, including fan engagement, ticket sales, merchandise and overall revenue. The joint efforts reflect not only the commitment to modernizing the club’s operations, but also the commitment to offering passionate fans a special experience at a very special club.

    “1. FC Magdeburg is more than just a football club; it is a community united by a love of the game. Data Talks and 1. FC Magdeburg have the goal of working together on the further development of the club in the interests of the fans,” emphasizes Alexander Wahler, commercial director at 1. FC Magdeburg.

    About Data Talks:

    Data Talks is a leading Customer Data Platform (CDP) provider that enables companies to harness the full potential of their customer data for personalized and impactful interactions.

    Press contact: Lorraine Moalosi, Head of Communications and PR



    Brand Resource Center:

    About 1. FC Magdeburg:

    FC Magdeburg is a football club deeply rooted in its community, committed to maintaining a strong connection with its passionate fan base.

    Press contact: Viktor Mikulin, Leiter Vertrieb & Partnermanagement



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