Data Talks launches a course for C-level executives in sports to create sustainable revenue streams

Author 22
Lorraine Moalosi

As part of Data Talks’ vision of creating a sports industry that thrives on exceeding fan expectations to create sustainable revenue streams, the company has launched a course for C-level executives in sports to create sustainable revenue streams using their own supporter data.

The course, named, “The 4 Fundamentals of Selling More Tickets and Merchandise” focuses on delivering 3 crucial outcomes:

  1. Educating on the staggering “cost of doing nothing” in sports organizations and why it is a problem
  2. Introducing a robust and innovative method, Data Talks’ 4 Fundamentals, that effectively addresses all sports organisations’ very top priorities which are to sell more tickets and merchandise and to negotiate sponsorship agreements of higher value.
  3. Use real-life global success stories from sports organisations that have used this method to inspire and empower C-level executives in other sports organisations to fuel increased supporters, superior sales, and substantial revenue growth.

Before we dive right in...

Subscribe to our blog today to ensure that you never miss valuable posts such as this one. We are passionate about helping sports organizations deliver a world-class fan experience, because better fan experience means better business. So why not use this opportunity to the fullest?

    Women holding a laptop next to a orange robot

    Dionysios Zelios, Chief Growth Officer at Data Talks, and one of the people who interviewed over 100 leaders in sports about their very top priorities as part of Data Talks’ extensive industry research had this to say about the course:

    “Our mission at Data Talks is firstly to pioneer innovative and easy-to-use solutions for sports organisations to become a core part of their fans’ lives. This is not limited to platforms and software but also innovating new ways of working to have a more empowered workforce in the industry. People often say that the sports industry is slow to change and adopt new technologies but I would say that this should be a collective effort with the first step being education and awareness. Industries across the world, not just sports, are rapidly changing so it is unfair to leave it to sports organisations to figure it all out for themselves. It is a privilege for us to champion and empower sports organisations in this capacity”.

    The course is available on the popular online course provider Udemy for all sports C-levels with a commercial focus. It can be accessed directly via this link:


    a 3D dashboard from Data Talks CDP analytics framework

    To see how this would look in action, explore the Data Talks CDP demo >>

    More great articles

    Data Talks and 1. FC Magdeburg announce strategic collaboration

    Data Talks, a leading provider of Customer Data Platform (CDP), and 1. FC Magdeburg, a club in the 2nd Bundesliga,…

    Read Story

    Data Talks collaborates with VfR Aalen

    We're thrilled to announce our collaboration with VfR Aalen, a football club deeply rooted in history and pride. Together, we're…

    Read Story

    Data Talks partners up with IHF Men’s Handball World Championship

    Data Talks is proud to announce its partnership with the 28th IHF Men's World Championship, in Sweden’s goal to deliver…

    Read Story

    Never miss a minute

    Get great content to your inbox every week. No spam.

      Arrow-up