Achieve a data-driven marketing strategy and get ROI on your efforts

We create value from data. In a perfect world, we could understand our customers by talking to them individually, but most businesses rely on their customer data to be able to anticipate behavior. By connecting your customer data to real-time actionable insights Data Talks creates value for your business. Data Talks CDP allows you to set up your own analytics without the need to involve Data Scientists from your team, thanks to our self-service analytics scorecards and widgets.

Use our analytics to flexibly create real-time dashboards to visualize and analyze your customers, segments, and overall marketing efforts according to the KPIs you’ve defined. Tracking the right KPIs will allow you to better understand how your customers and prospects interact with your business, and ultimately deliver a better customer experience.

Since every relationship between your business and your customers is unique, only offering out-of-the-box solutions can limit your ability to get the most out of your data. That’s why we offer you full flexibility in building your own analytic scorecard based on your own data. To make sure you’re up and running as quickly as possible we also offer you out-of-the-box analytic widgets that we have designed to capture the most relevant KPIs you want to track.

Discover Data Talks Customer Data Platform

Connect your insights to action and follow up on your marketing efforts in five easy steps.

Set up your own analytics dashboards in our Analytics Framework using drag and drop.

Step 1

Create how many purpose-specific dashboards in our Analytics feature as you’d like. In each dashboard, you’re fully flexible to add as many analytic scorecards as you’d like.

Step 2

Using drag and drop, add as many scorecards as you’d like. For each scorecard you add, define which data or metric you would like to analyze by, measure by, filter by, and order by.

Step 3

Your analytics dashboards are real-time which means they will be continuously updated with relevant data and you can simply follow the progress.

Step 4

When you have set up your analytics dashboard to track the KPIs you need you can start evaluating how well your overall marketing strategy is performing and identify where you need to make improvements.

Step 5

Follow-up continuously and continue to add relevant scorecards based on your data and you will continue to maximize your marketing strategy.